Social network you want to login/join with:
Director JW Marriott & The Luxury Collection, Europe, London
Location: London, United Kingdom
Job Category:
Hospitality
EU work permit required:
Yes
Job Reference:
402f365db29d
Job Views:
102
Posted:
11.03.2025
Expiry Date:
25.04.2025
Job Description:
JOB SUMMARY
The Director JW Marriott & The Luxury Collection Europe is responsible for the pull-through of Luxury Brand initiatives and brand marketing campaigns for JW Marriott & The Luxury Collection in Europe. The position will have primary focus in four key areas:
1. Culturally Relevant Brand Marketing: Understand and monitor customer sentiment in key European source markets and partner with Senior Director of Luxury Brand Marketing to execute 360-degree brand marketing campaigns and activations in key source markets for JW Marriott & The Luxury Collection, Europe.
2. Localized Brand Management: Partner with Global brand team on brand strategy and ensure pull through and localization of brand initiatives across the continent.
3. Luxury Group Alignment: Main point of contact for HQ Luxury Group leaders providing European lens on luxury brand strategy.
4. On-Strategy Portfolio Growth: Partner with Senior Director, Portfolio Growth Europe to ensure alignment on design, guest experience, spa and F&B concepts for potential opportunities.
This role is part of the EMEA Luxury Brand team, reports to the Vice President, Luxury Brands Europe. The role collaborates closely with the Senior Manager Luxury Brands, Europe.
SCOPE
1. Develops, oversees and delivers global and EMEA Luxury Brands strategy for JW Marriott and The Luxury Collection within Europe, including brand programs, initiatives, partnerships, activations and performance.
2. Brand Marketing Partner with Senior Director Luxury Brand Marketing EMEA on developing brand marketing strategy for JW Marriott & The Luxury Collection, that drives meaningful performance. Execute integrated, targeted marketing campaigns to drive JW Marriott & The Luxury Collection awareness in the continent and support business goals and portfolio growth.
3. On-Strategy Portfolio Growth Provides guidance on areas of experience programming which connect to design and guest experience and engages with the ADOPs/hotels to execute.
4. Brand Management Works closely with properties and Continent Operations to ensure on-brand implementation of brand operating standards, procedures, and brand operations-driven programs.
5. Luxury Group Alignment Act as point of contact for HQ Luxury Group leaders providing Europe lens on luxury brand strategy.
SKILLS AND COMPETENCIES
1. Excellent influencing and leadership skills.
2. Ability to handle the complexities of working with owners and key stakeholders.
3. Strong team player and ability to foster relationships and collaborate across disciplines.
4. Demonstrates self-confidence, energy, and enthusiasm.
5. Able to effectively prioritise multiple tasks from multiple stakeholders and to influence results in a matrix environment.
6. Demonstrates ability to adapt programs and activity to meet local market and culture needs.
7. Initiative-taker and ability to work independently. Strong time management and ability to multi-task.
8. Ability to solve problems quickly, think creatively, and satisfy localisation requirements for diverse markets.
9. Team player who works well with counterparts from various functions/departments.
10. Possesses an understanding of brand building strategies, differentiation, and consumer insights across brand segments.
11. Skilled at establishing effective relationships with internal and external partners.
12. Excellent relationship management and negotiation skills.
13. Able to effectively prioritize multiple tasks for multiple stakeholders.
14. Proven ability to manage and work with cross-functional teams.
15. Excellent verbal, written, listening, and presenting skills.
CANDIDATE PROFILE
1. 10+ years of work experience, to include hotel operations, brand marketing and/or luxury brand experience.
2. University degree preferred.
3. Proven track record working with senior executives in a consultative manner.
4. Experience in European markets preferred.
5. Language requirements: High proficiency in English is required. Additional language knowledge or proficiency is desirable.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.
#J-18808-Ljbffr