Save the Children UK has an exciting opportunity for a collaborative and strategic individual with extensive marketing experience to join us as our Mid-Value Marketing Manager, where you will work with the Legacy & Mid-Value team to attract, retain, and engage mid-value supporters, delivering exceptional marketing campaigns to deepen relationships, inspire action, and drive income.
Please note that this role offers the opportunity for hybrid working, and will require the successful application to work from our London, Farringdon office up to 4 days per month.
About Us
Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn, and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children's unique needs are met, and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.
About the role
As Mid-Value Marketing Manager, you will be responsible for developing and managing our mid-value programme, delivering effective marketing campaigns to build deep connections with supporters and drive income. You will collaborate with colleagues across the organisation to ensure a cohesive mid-value supporter experience that aligns with all touchpoints.
Working within a dynamic, fast-paced team, you will use your audience-first approach, data analysis, and strategic thinking to inspire engagement and action.
In this role, you will:
* Work as part of a multi-disciplinary team to attract, retain, and engage mid-value supporters, using insight and data to understand audience needs and motivations.
* Plan and execute marketing activities to meet ambitious mid-value action, income, and loyalty targets.
* Collaborate with Loyalty and Philanthropy teams to develop mid-value supporter journeys, moving supporters between tiers based on overall opportunity.
* Analyse marketing effectiveness and drive a test-and-learn approach to optimise mid-value output.
* Develop and deliver engaging, audience-focused creative and content plans that inspire action.
* Manage mid-value income and expenditure budgets, including planning, reporting, and reforecasting.
* Ensure mid-value communications comply with legislation, safeguarding standards, and best practices.
* Promote and embed safeguarding policies and procedures to protect children, community members, and staff.
About you
To be successful, it is important that you have:
* Proven experience in attracting, retaining, and engaging mid-value supporters, including developing marketing campaigns and audience-led strategies.
* Significant experience in delivering marketing across mail, email, telemarketing, and events.
* Strong skills in using audience insights and data to optimise supporter journeys and deliver KPIs.
* Experience of managing creative development and production across a wide range of channels and materials, working in collaboration with creative agencies and in-house designers.
* Excellent project management skills, with a track record of delivering complex projects on time and within budget.
* Ability to manage income and expenditure budgets effectively.
* Excellent communication skills to inspire commitment, build networks, and work collaboratively.
* A strategic, audience-first approach with a passion for delivering exceptional supporter experiences.
* A commitment to Save the Children's vision, mission, and values.
What we offer you:
Working for a charity provides one of the best benefits there is – a sense of purpose and reward for helping others. However, we understand the importance of giving back to our employees to ensure a happy and healthy working environment and work/life balance.
We focus on flexibility, inclusion, collaboration, health, and wellbeing both in and outside of work.
We provide a wide range of benefits which will reward your hard work, motivate you, and inspire you to work to improve the lives of children every day. You can read more about our benefits [here](insert link).
Closing date: 9th February 2025
Please note: To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately once a vacancy has closed, we are unable to consider further applications.
Ways of Working:
The majority of our roles can be performed remotely in the UK, but there are likely to be times when you will be required to come to your contracted office (approx 4 days per month). This will be agreed with your Line Manager and team and is intended to be time spent on collaborating with colleagues and relationship building.
Please note: travel costs to your contracted office will be at your own expense.
Flexible Working - We are happy to discuss flexible working options at interview.
Commitment to Diversity & Inclusion:
Save the Children UK believes in a world that is fair, inclusive and equitable where all children have the opportunity to change their world. We apply this to our workforce and we are committed to developing and supporting a diverse, equitable, and inclusive organisation where all employees have a sense of belonging and feel that they can be "Free to Be Me". We are not looking for just one type of person - we want to recruit people who can add fresh perspectives, innovative ideas or challenge that disrupts the risk of group think.
We are especially interested in people whose childhood experiences - of life on a low income, of migration, of being in a racialised community, of the care system, of being LGBT+ or in an LGBT+ family or living with (or with someone with) a disability - help us to see things we might otherwise miss. Whatever your story is we want to hear it because we know that different voices, ideas, perspectives and knowledge, working together will enable us to better the lives of children around the world. This is the reason why we are all here.
Candidates should note that unfortunately it is not our policy to reimburse expenses accrued when attending interviews at Save the Children UK unless you are requested to attend an interview in an alternative location to where the role is based.
Pre-employment Checks:
* a satisfactory police record check to include a Disclosure and Barring Service (DBS) check and/or an International Criminal Record Check (If applicable)
* receipt of satisfactory references
* proof of eligibility to work in the national location for this role
Full time (flexible working options available)
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