Lead Data Analyst - D2C eCom Consultancy
Location: UK - remote with monthly travel to London
Type: Permanent
We’re looking for a Lead BI Analyst with strong DTC eCommerce experience to work for an eCommerce consultancy who are building a proprietary business growth platform.
Scope of Work:
* Customer & Order-Level Data Analysis– Identify patterns in customer behavior, order frequency, retention, and product mix to diagnose key growth levers.
* Business Metrics Diagnosis– Build a structured root cause analysis framework that helps brands understand what’s driving or blocking scale (e.g., product mix efficiency, retention trends, discount impact).
* Light Financial Analysis– Incorporate key profitability signals (COGS, contribution margin, discounts) to ensure recommendations are commercially sound.
* Blended Marketing Insights– Surface insights at the business level with a light marketing lens (e.g., CAC, efficiency trends across channels).
* Actionable Workflow Development– The output must be a structured and repeatable process for diagnosing DTC brand performance, not just ad hoc insights.
Ideal Candidate:
* Deep DTC eCommerce Experience– Understands how order-level, customer cohort, and retention trends impact scale.
* BI & Data Fluency– Comfortable structuring and analyzing business performance data rather than purely marketing or financial data.
* Pattern Recognition & Root Cause Thinking– Can spot trends quickly and design a framework that helps businesses consistently diagnose their growth blockers.
* Tool Proficiency– SQL, Looker, Power BI, or similar tools to rapidly extract and visualize insights.
* Fast Execution & Clear Thinking– Can move quickly to develop a structured approach for ongoing analysis.
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