1. At least 6+ years of relevant B2B marketing experience.
2. Campaign management knowledge of the marketing campaign life cycle, including planning, strategy, execution, and reporting.
3. Go-to-market activities knowledge, understanding user needs, assisting products to go to market, and providing feedback for product improvement.
4. Generate demand for Google Cloud products by executing integrated campaigns and marketing activities in the UK Public Sector.
5. Create and execute UK Public Sector marketing activities, collaborating with multiple, matrixed stakeholders to craft messaging, content, and channel strategy.
6. Define and/or position a brand and implement strategies to enhance it (e.g., advertising, digital marketing, partner events).
7. Drive mind-share and demand generation activities such as events, social media, and advocacy programs.
8. Ability to influence and inspire an audience by crafting data-driven stories that elicit empathy and create buy-in.
9. Track and analyze the effectiveness of marketing activities to monitor ROI and progress against key business objectives.
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