Developing and executing digital marketing strategies to promote clothing lines, increase brand visibility, and drive online sales. Responsibilities include managing online campaigns, optimising content for SEO, and analysing performance metrics. Key tasks include developing digital marketing strategies, managing and optimising multi-channel campaigns, collaborating with the design team, conducting keyword research, implementing SEO tactics, working with copywriters, managing social media presence, engaging with customers, analysing social media performance, creating and managing email marketing campaigns, building and segmenting email lists, and managing paid ads. Qualifications include 2-3 years of experience in digital marketing, proficiency in digital marketing platforms, strong knowledge of SEO and SEM practices, hands-on experience with social media management tools, and experience with email marketing tools and CRM systems.