Director of Marketing & Digital (Job share)
Purposeful vision. Ambitious strategies. Personalised experiences for all.
Director of Marketing & Digital
Reports to: Executive Director of Marketing, Fundraising and Engagement
Contract: Permanent
Hours: Job share – 3 days per week
Location: Stratford, London Office–based with high flexibility (1–2 days per week in the office)
What will I be doing?
* Drive the digital transformation of MFE marketing and the wider organisation, fostering an audience–led, agile, and innovative culture.
* Design and manage the delivery system for digital, from advertising to audience action, for all areas of CRUK.
* Oversee the implementation of new MarTech and content solutions, ensuring seamless integration and adaptation over the transformation journey.
* Define and manage CRUK's brand positioning and standards based on a detailed understanding of audience motivations and needs, enhancing brand reputation and building brand equity.
* Plan and deliver compelling e2e marketing campaigns and journeys for CRUK, that position our brand and propositions to mass audience, inspiring action and support for our mission.
* Guide the marketing and digital teams through a significant cultural and capability shift towards a genuinely audience–centric approach.
* Ensure the teams are confident and capable in their audience–led strategies, and continuously drive innovation and adaptability.
What are you looking for?
* Skilled in creation of a Performance Marketing culture and system, working across agencies, data, content and performance management.
* A proven marketing leader with extensive experience in driving audience–centric strategies across all channels, including ATL, direct, digital, performance, and journey marketing.
* Skilled in translating strategic vision into detailed execution plans, ensuring that all marketing initiatives align with CRUK's mission and deliver measurable impact.
* Strong creative judgment with a deep understanding of brand positioning and standards.
* Proven track record of driving digital innovation, creating personalized supporter experiences, and leveraging digital channels to maximize engagement and brand impact.
* Significant experience leading large, multi–level teams and managing substantial income and expenditure budgets within high–profile organizations or brands.
As this is a Job Share – if you feel you don't meet all the criteria, but are a strong leader with specific areas of expertise, we still encourage you to apply.
We're looking for people who can believe in and embody our organisation values and can use them to drive forward progress against our mission to beat cancer.
If you're interested in applying and excited about working with us but are unsure if you have the right skills and experience we'd still love to hear from you.
What will I gain?
We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high–quality tools. Our policies and processes enable you to improve your work–life balance, take positive steps in your career and achieve your personal wellbeing goals.
For more information on this career opportunity please visit our website or contact us.
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