Brockman’s Brand Ambassador - Job description
Job Overview
Brockman’s are currently looking for a Brand Ambassador for the UK. In this role you will demonstrate established sales & marketing skills together with strong exposure to leading and developing super premium brands. You will play a crucial role in driving the success of Brockman’s by demonstrating a strong sense of determination and professionalism. Building positive relationships with both on-trade customers and consumers will be a key aspect of your work. Candidates will demonstrate a strong understanding of the drinks industry including channel strategy, knowledge of the UK on-trade and drinks trends, events, trade fairs, drinks development, and activations. You will travel nationally for Brockman’s and represent their positioning of Properly Improper.
About Brockmans:
Launched in 2008, Brockmans has become one of the largest independent super premium British gin brands, blending substance and style, the "Properly Improper Gin” is unlike any other gin you tasted before. Crafted with ‘Dark Berries and Noble Traditions’, it is a revelation of unexpected individual taste for gin enthusiasts and novices alike. It stands proudly alone from other types of gin due to the unique recipe of “Proper” traditional botanicals and time-honoured patient steeping distillation process together with “Improper” botanicals like aromatic wild blackberries and blueberries, refreshing citrus and coriander, presented in an attractive and alluring dark tactile bottle.
About Proof Drinks:
Founded in 2010, Proof Drinks is the largest independent drinks distributor in the UK with a portfolio of over 30 award-winning brands, growing their presence across the on-trade, off-trade and e-commerce through sales & marketing. A renowned and trusted drinks distributor with collaboration and transparency at its heart and a challenger mindset, Proof Drinks has led many brands to become market leaders in their respective categories. The portfolio includes Cazcabel Tequila, Duppy Share Rum, Ramsbury Single Estate, Lyre’s Non-Alcoholic, Coppa Cocktails, SOLO Coffee Concentrate and portfolio’s Gruppo Montenegro and Heaven Hill plus many more.
Key Responsibilities
* Aid the Proof Drinks Sales Team, Trade Marketing Manager and Brockman’s Brand Manager to implement the brand strategy and brand plans
* In addition to supporting and developing our existing customers, you acquire new customers through proactive lead generation, opening new distribution points, and supporting the sales team.
* Build brand loyalty across the market. Put the brands at the forefront of the trade
* Work with the UK Sales Team to drive brand awareness and rate of sale
* Increase the demand for Brockman’s by activating existing customers
* Responsible to maximize the brand impact in the on-trade by managing the assignments and placing POS material, ensuring disruptive visibility, and bringing to life the brand proposition
* Develop strong and long-lasting relationships with Key accounts and industry figures
* Organize, manage, and take part in national trade fairs, customer events, and functions
* Continuously observe the market and competitive situation and are always on the lookout for the latest trends
* Deliver brand advocacy programs including exciting & original activations and trainings
* Lead drinks development using relevant and exciting recipes
* Deliver weekly and monthly reports alongside CRM reports
Requirements
* You have strong, demonstratable On-trade understanding. Ideally with a minimum of 5+ years of On-trade experience (prior bartender experience, trade marketing, brand ambassador)
* You are a respected figure within the local On-trade, and you have access to an extensive network of relevant contacts
* You have high-level cocktail and drinks development experience
* You have a focused, strategic and passionate approach together with strong sales and marketing experience
* You are confident and outgoing with experience in public speaking & strong presentation skills
* You are able to surprise and delight by innovating with new mechanics/tactics to promote and establish the brands in the market
* You have strong relationship-building and communication skills
* You are very organized, and you have good time management
* You are very familiar with using Microsoft Office and can also score points when it comes to digital marketing (including social media, and active presence online)
* When it comes to analytical and entrepreneurial thinking with a focus on brand development, you are top-class, and you bring negotiations to a successful conclusion thanks to your special feeling for the needs of our customers
* You enjoy working and traveling in a team and love getting your fellow human beings and (potential) customers excited about our world of spirits
* Event experience preferable
* Strong reputation within the UK On-trade is an advantage
* UK drinks market exposure is an advantage
What’s in it for you
* Part of a network of 15 brand ambassadors and a sales team of 15
* Opportunity to work on a new brand joining Proof Drinks portfolio, alongside a dedicated brand manage whom you will work closely with
* Working alongside experienced colleagues with expertise of 10+ years in spirits
* A chance to get hands-on including management of cross-functional projects
The role (including benefits)
* Competitive salary
* Bonus (KPI related)
* Work phone & laptop
* Field Role, based in London
* National travel required
* Passion for super premium brands
* Unusual working hours, evening and weekend work will be required in line with the on-trade