Job Vacancy: Social Media Manager Location: Belfast Job Type: Full-Time Permanent Hours: 37.5 per week Salary: Negotiable ROLE OVERVIEW The Social Media Manager will be responsible for developing and implementing innovative social media strategies to enhance brand awareness, drive engagement, and promote all services offered by Rutledge Training Ltd and Rutledge Recruitment Ltd. You will manage multiple social media platforms, creating engaging content tailored to our target audience within the training and recruitment sectors. Travel is essential with the role to all Rutledge sites across Northern Ireland to support marketing campaigns and initiatives. ABOUT US: Rutledge Training is one of the leading private training providers in NI; with a branch network of 19 locations. We offer government-funded training programmes Skills for Life & Work and ApprenticeshipsNI; as well as private and corporate training. The Company has been in operation from 1989; making us a long-standing education provider in NI. RESPONSIBILITIES: Key Responsibilities: Content Creation & Management: Develop and curate engaging, creative, and high-quality content for various social media platforms (LinkedIn, Instagram, Facebook, etc.). Social Media Strategy: Design and execute a comprehensive social media strategy aligned with company goals to increase brand visibility, follower engagement, and lead generation. Platform Management: Oversee day-to-day operations of social media platforms, ensuring regular updates and timely interaction with followers. Audience Engagement: Proactively engage with our online audience, responding to queries and comments in a timely manner, and building relationships with potential clients and candidates. Campaign Planning: Plan and manage targeted social media advertising campaigns to promote services, events, and opportunities in both the training and recruitment sectors. Analytics & Reporting: Monitor social media analytics to evaluate performance and optimize campaigns based on data-driven insights. Prepare monthly performance reports highlighting key metrics and KPIs. Industry Awareness: Stay informed on industry trends, best practices, and emerging platforms to ensure Rutledge Training and Rutledge Recruitment stay ahead of the curve in social media marketing. Collaboration: Work closely with internal teams (marketing, recruitment, and training departments) to align social media efforts with overall business objectives. Essential Criteria: Minimum 2 years’ experience managing social media platforms, including LinkedIn, Instagram, Facebook, and others. Demonstrated understanding of the training and recruitment sectors, with the ability to tailor content to these industries. Strong creative and storytelling skills, with an eye for design and detail. Experience in planning and executing comprehensive social media strategies, including organic growth and paid social media campaigns. Excellent written and verbal communication skills, with the ability to craft engaging, audience-specific content. Proficiency in using social media management tools (e.g., Hootsuite, Buffer, or similar) and analytics platforms (Google Analytics, Facebook Insights, etc.). Ability to work effectively in a team-oriented environment, collaborating with various departments and stakeholders. The Benefits: 30 days paid Holidays (increasing with length of service) Birthday Leave Company-wide Bonus Scheme 40p per mile travel expenses Company Laptop and Mobile Supportive three phase induction process Employee Referral Scheme Training and Development opportunities Social Events Calendar Charity Fundraising Committee Employee Assistance Programme Employee Wellbeing Programme How to Apply: If you are a dynamic and results-driven professional with a passion for business development, please submit your CV via the below link. Our HR Team are happy to take your call should you have any questions about the role or your application progress. E-mail: [email protected] / Tel: (028) 7051 1504 Equal Opportunities: Diversity fuels innovation. We are committed to fostering an inclusive environment and welcome applicants from all backgrounds. All applicants are considered for employment based upon their skills and abilities without regard to age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, sexual orientation or other legally protected status. Connect with Us: Follow us on Facebook, Instagram, LinkedIn, and TikTok for updates and insights into our dynamic work culture.