Job Description We are seeking a content marketing expert to plan, manage and execute the creation and delivery of innovative brand content for use across all channels including Topshop.com, social media and in-store activations. You will be develop and maintain collaborative relationships with ASOS studios and creative services to ensure consistency of the brand message and build innovative solutions for additional content development to maximise customer engagement and loyalty for the iconic TOPSHOP/TOPMAN brands. The role is based in our London HQ and will report into the Head of Customer & Marketing for Topshop & Topman. You will work alongside a team of customer & marketing professionals to support our full funnel marketing activities, as well as cross-functionally with the design, product and trading teams. The Role Lead the planning and execution of all brand content initiatives across a wide range of channels. Ensuring branded content is ‘branded’ – that it is identifiably TOPSHOP/TOPMAN. Managing and allocating budgets ensuring spend aligns to key KPI-driving activity. Continuously monitoring and suggesting solutions for content at scale ensuring it exceeds performance metrics. Identifying emerging trends and technologies ensuring we are at the forefront of innovation and testing. Working with the broader customer & marketing team to develop and deliver the editorial tone of voice across all channels.