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Marketing Content Specialist, Manchester
Client: Ramboll
Location: Manchester, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: ab3d7f95ea2c
Job Views: 6
Posted: 11.02.2025
Expiry Date: 28.03.2025
Job Description:
Are you a B2B content wizard who considers digital formats and paid channels your area of expertise? Do you have a flair for developing content, ads, and CTAs that convert? If so, our role as Marketing Content Specialist will be a great opportunity for you.
Your tasks entail:
* Conceptualising high-impact campaign content for a variety of formats and channels, ensuring alignment with our brand voice and messaging, and working with our brand and design colleagues to plan and develop the assets.
* Copy that converts - applying strong storytelling and copywriting skills to build content designed for lead generation and nurturing, including developing clear and effective CTAs that drive measurable outcomes.
* Cross-functional collaboration: conceptualising and providing asset briefs for our brand and design colleagues and other stakeholders in content creation and campaign execution.
* Ensuring quality: developing marketing content with audience and SEO in mind to drive organic traffic and ranking, while working with our design and UX specialists to focus on web-based conversion points.
About you:
* Excellent writing and storytelling skills with a flair for commercial copy.
* Demonstrable experience creating content for multi-channel B2B campaigns.
* Ability to create conversion-focused copywriting and develop ads for paid channels such as LinkedIn, Meta, and programmatic advertising, as well as owned channels such as web and email.
* Understanding of how to write for diverse B2B audiences and concisely translate complex issues and solutions into impactful marketing copy and assets.
* Proven expertise in writing for web and digital, applying SEO principles, and developing engaging and high-performing landing page content. Familiarity with CMS is a plus.
* Ability to provide a good creative brief and work well with designers and other marketing colleagues across multiple geographies.
* Relevant B2B experience from a larger international work environment.
* A communications, media, or marketing degree, or similar relevant qualifications.
What we can offer you:
* Commitment to your development.
* Leaders guided by our Leadership Principles.
* A culture that welcomes you as the unique person you are.
* Inspiration from colleagues, clients, and projects.
* The long-term thinking of a foundation-owned company.
Ready to join us?
Please submit your application with your up-to-date CV. We invite diversity in all its forms and encourage applicants from all groups to apply.
Work at the heart of sustainable change with Ramboll in the United Kingdom and Ireland.
Ramboll is a global architecture, engineering, and consultancy company. As a foundation-owned people company, founded in Denmark, we believe that the purpose of sustainable change is to create a thriving world for both nature and people. Our history is rooted in a clear vision of how a responsible company should act, and being open and curious is a cornerstone of our culture.
Equality, Diversity, and Inclusion:
Equality, diversity, and inclusion are at the heart of what we do. At Ramboll, we believe that diversity is a strength and that different experiences and perspectives are essential to creating truly sustainable societies. We are committed to providing an inclusive and supportive work environment where everyone is able to flourish and reach their potential.
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