Marketing Content Specialist
Location: Coventry (hybrid working available)
Hours: 40 per week, typically Mon Fri, 8:30am 5:00pm
Salary: £40,000 £45,000, depending on experience
The Role: Marketing Content Specialist
Due to company growth and a shift in marketing direction, we are now recruiting a Marketing Content Specialist to join a fabulous team. In this role, youll work closely with the Impact Specialist to implement Account-Based Marketing (ABM) communications while overseeing the content needs for the Marketing team and internal stakeholders.
Key Responsibilities
1. Case Studies: Manage and create case studies by gathering information from relevant teams or clients, organising resources such as photographers, and ensuring case studies are integral to the content strategy.
2. Blog: Plan, write, and publish blog articles, collaborating with teams and third parties.
3. White Papers: Develop and publish white papers as part of the content plan, gathering necessary data from internal and external sources.
4. Research Reports: Assist in producing research reports for key audiences, including sourcing data from partners and clients.
5. ABM Insight Documents: Work with the Impact Specialist to craft tailored content for prospects, collaborating with Business Development a...