Digital Marketing and Communications Officer
Dundee Rep and Scottish Dance Theatre Limited
Deadline: 03 March 2025 at 12:00
Dundee Rep and Scottish Dance Theatre are looking for a strong visual storyteller, with creative flair and a passion for digital marketing.
To lead on the delivery of a portfolio of digital marketing and communication activities.
Main Duties include:
1. Developing creative, dynamic and informative digital content that engages with our target audiences.
2. Continuously develop our online presence, engagement and reach.
3. Lead on the creation, development and implementation of a digital marketing strategy.
4. Planning and delivering all digital content including looking after the day-to-day running of the social media channels including but not limited to Instagram, LinkedIn, Facebook, Vimeo, TikTok and YouTube.
5. Continually monitor the digital environment for new concepts and ideas.
6. Actively engaging in the creative activities of the Organisation in order to effectively design and implement innovative and effective digital resources.
7. Overseeing and growing our digital channels local, national and international reach, increasing engagement and driving traffic to our website.
8. Support the Marketing and Communications team in all campaign-led digital activity.
9. Support the Marketing and Communications team with all internal and external communication channels.
10. Creating strong and innovative digital plans and resources on time and budget.
11. Work with Marketing and Communications team to respond to online customer queries, replying to direct messages across our social media channels, including company-wide reviews, venues reviews and restaurant reviews on platforms such as Facebook, Google, and TripAdvisor.
Analysis:
1. Identify and embrace digital media trends and emerging platforms in order to find new and better ways of measuring digital activity and maximising audience engagement and reach.
2. Monitor, track, and analyse data and report on performance on social media and web platforms.
3. Identify and measure experiments and conversion tests to optimise spend and performance based on data insights.
4. Utilise strong analytical ability to evaluate end-to-end customer experience across our digital channels advising on future campaigns.
5. Support and monitor effectiveness of online advertising campaigns, Meta Google Ad Words, SEO and PPC advertising in accordance with departmental plans and priorities.
Annual Salary: £24,000 - £27,000
Hours of Work: 37.5 hours per week
Full Job Description available here
The deadline is Monday 03 March 2025 at 12:00.
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