Key Purpose:
- Utilise marketing campaign results and refine strategies for new ones to boost lead generation efforts in conjunction with the Marketing Manager/team.
- Initiate cold calls, emails, and other outbound communications to engage potential clients and nurture their interest in our logistics services
- Identify, generate and hand-over, qualified leads to the sales team.
- Maintain and update the CRM database with accurate customer and pipeline information.
- Track and document all lead generation activities and results
Key requirements:
- Educational background in Marketing, Business, or a related field.
- Proven experience in lead generation gained within the logistics industry.
- Excellent verbal & written communication skills
- Familiarity with digital marketing strategies and tools.