Job Description
Insight Analyst
3 Month Contract
2 days per week ONLY
1 day per week must be spent in the London Office with the team in Southwark.
Working for a Media Company
You'll manage the Research Agency.
If you come from a research agency background that's also preferred and experience in Broadcast Media could be preferable.
Inside IR35
£400 per day approx
Responsibilities:
* Ongoing management of the Tracking survey and agency
* Ensure that the questionnaire remains relevant, in line with industry changes and organisational needs
* Work closely with Marketing to plan and manage the inclusion of stimulus for campaign performance measurement
* Work with the agency to develop insights and ensure that these feed into the organisation as required
* Ensure outputs are briefed and scheduled as necessary to meet organisational deadlines, including Board performance papers
* Conduct in-house analysis using tracking data software to answer ad-hoc queries, support business decisions and provide insight into our consumers.
* Monitor data quality and advise on best practice methodology
* Support the marketing team to identify appropriate times to upweight sample sizes to gather more in-depth analysis for key campaign moments.
* Gather the reports and analysis to highlight key data ad insights to information marketing strategy.
* Support marketing with the preparation of Board papers and insight relating to:
* · Audience behaviours,
* · Marketing effectiveness,
* · KPI performance,
* · Forecasting and target setting.
* Support with broader research and insight projects