Senior Marketing Specialist – Full Stack/Multichannel Marketer
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup, and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
In this role, you will:
* Grow EG’s vacation rentals & core lodging supply through a mix of paid and organic acquisition campaigns with a focus on programmatic display/video DSPs, SEO, content and organic social media engagement.
* Develop and execute channel roadmaps, continuously experiment to test new hypotheses and new channels.
* Optimize and grow existing campaigns balancing KPIs including conversions volume, CAC and ROAS.
* Create ad hoc weekly and monthly performance reports of your channels based on KPIs.
* End to end ownership of operational initiatives behind marketing campaigns including planning, set up campaign & tracking, media buying & management, testing, analysis and optimization.
* Work with internal stakeholders to influence creative and landing page experiences.
Experience and qualifications:
* Proven experience of 3-5 years as a Full Stack Marketer in a Growth marketing team or a similar role.
* Demonstrated expertise in digital acquisition channels, both paid and organic.
* Bringing a highly analytical mindset to business problems, can-do attitude in self-servicing common analytics questions through Campaign Manager Reporting, Google Analytics, Excel and Tableau.
* Previous experience managing large media campaigns across multiple time zones and managing multiple stakeholders.
* Proven experience using Google Marketing Platform products, programmatic DSPs and SEO tools including Campaign Manager and Google Search console.
* Proven experience managing SEO channel with a track record of driving significant growth and engagement.
* Proven expertise working with functions such as content, PR, partnership and organic social media teams as part of delivery of a holistic acquisition strategy.
* Results-oriented individual with demonstrated success in driving new user acquisition or equivalent with direct sales and profitability deliverables.
* Self-starter who is comfortable navigating through ambiguity and change.
* Ability to self-prioritize projects based on highest impact activities.
* Strong communication skills with the ability to articulate performance metrics, technical challenges and business opportunities to key stakeholders.
* Understanding of incrementality testing design, attribution modelling and media measurement.
Nice to have:
* Experience working in a small startup or scale-up company, managing multiple projects simultaneously and adapting to a dynamic work environment.
* Excellent project management skills with the ability to oversee media programs.
* Proven experience of day-to-day management of programmatic display DSPs platforms such as DV360, Amazon or The Trade Desk managing a multi-million dollar budget across multiple geographies.
* Previous experience managing trafficking and feed mapping through Google Marketing Platform and Google Studio across large accounts.
* Working knowledge and familiarity with paid social platforms (Facebook, LinkedIn, etc) and PPC/SEM Platforms (Google Ads, Search Ads 360).
*Please note that we can't offer any relocation package*
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
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