COMPANY:
Award-winning Assist Insurance Services is a family-run business and one of the UK’s leading providers of insurance for Park Homes, Static Caravans, Holiday Homes, and Boats. Based in modern offices in Northampton, we serve over 55,000 policyholders nationwide, making us one of the largest insurers in our field. Our suite of awards highlights the prominent position we hold in this marketplace.
OVERALL PURPOSE OF THIS ROLE
We are seeking an experienced Marketeer to take a hands-on approach in managing our marketing efforts and budget. This role involves the oversight and delivery of daily marketing activities, coordinating with external consultants, and implementing the company’s long-term marketing strategy. Responsibilities include managing diverse marketing channels such as direct mail, email campaigns, websites, SEO, events, social media, copywriting, and collaborating with external marketing resources. (Currently we utilise external consultancies for SEO, Pay Per Click and Graphic Design, so dependent of your experience, this can be brought in-house, or you continue to work in collaboration with these consultants).
Key Responsibilities:
* Support the delivery of the marketing strategy aligned with company objectives.
* Align marketing campaigns with sales efforts for maximum impact.
* Oversee the creation and publication of marketing materials with the external team, ensuring consistency with marketing plans.
* Plan, ex...