Our client is seeking a talented and highly motivated Marketing Manager to join their team. The successful candidate will be responsible for developing and executing marketing strategies, managing a small marketing team, and driving successful campaigns across multiple platforms. This role will involve leading key marketing initiatives, ensuring effective communication with stakeholders, and optimising strategies based on data insights.
Key Responsibilities:
Relationship Management:
Develop and maintain strong working relationships with the Sales team, suppliers, media, and customers
Serve as a key point of contact for internal stakeholders at all levels, ensuring effective communication and collaborationMarketing Strategy Development & Execution:
Identify and position target audiences to create effective marketing plans
Lead the execution of multichannel marketing programs, including print, digital, social media, and video assets
Oversee the creation of creative briefs and guide creative direction to meet marketing objectives
Ensure alignment of communication and messaging across all channels throughout the customer lifecycleAnalysis & Reporting:
Conduct market analysis and gather customer insights to inform marketing strategies
Develop and maintain analytics reporting across platforms, extracting key insights for future campaigns and market strategies
Use data to track the effectiveness of marketing initiatives, optimising efforts for better impactTeam Management & Development:
Lead, motivate, and manage the UK marketing team to ensure high performance and achievement of objectives
Allocate work effectively, ensuring timely and quality delivery of tasks
Identify staff development needs and implement coaching and training programs to enhance team skills
Manage performance through formal and informal appraisals, providing constructive feedback and driving individual and team growthCollaboration & Stakeholder Communication:
Work closely with email, performance marketing, and web teams to design and evolve lead-nurturing tactics
Coordinate with internal teams and stakeholders to ensure alignment of goals and timely execution of marketing initiatives
Regularly present marketing strategies, campaign results, and budget overviews to senior leadershipBudget & Resource Management:
Authorise expenditure within a set budget for digital materials
Ensure efficient use of the marketing budget while meeting all objectives
Oversee the ordering and stock control of all marketing-related itemsAdditional Responsibilities:
Stay updated on marketing trends and implement innovative approaches
Provide formal and informal training on marketing strategies to team members and colleagues
Participate in business travel within the UK and occasionally to Mainland Europe as required
Requirements, Skills & Knowledge:
Experience: Proven experience in developing and executing marketing plans and campaigns
Marketing Automation & CRM Tools: Expertise with marketing automation, CRM tools, and analytics platforms
Strong knowledge of online marketing, social media strategies, and interactive applications
Communication Skills: Excellent written and verbal communication skills with the ability to engage various stakeholders
Team Leadership: Ability to lead, motivate, and develop a marketing team to achieve high performance
Good IT skills including intermediate knowledge of MS packages
Analytical Skills: Strong ability to analyse data, generate insights, and optimise marketing efforts
Budget Management: Ability to manage budgets efficiently and prioritise spending effectively
Language Skills: Fluency in English (written and spoken); proficiency in additional European languages (French, German, Spanish) is a plus
How to Apply:
If you are ready to take on this exciting role and contribute to the growth of the business, we’d love to hear from you! Please submit your CV and a cover letter outlining your qualifications, experience, and why you are the ideal candidate for the position.
Join a team that values creativity, innovation, and results. Apply today!
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