Company: Royal London Group
Contract Type: Fixed Term: 12 months
Location: Alderley Park/ Edinburgh/ London
Working style: Hybrid 50% home/office based
About The Role
We are looking for a Senior Digital Optimisation Consultant to join the Experimentation and optimisation team. You will collaborate with the Brand & Marketing Teams to determine and define the issues in the user journey that affect performance. Create hypothesis and concepts to address areas of friction in the user journey and execute AB and Multi-variant tests to test your hypothesis.
This is a highly analytical and insight-led role, needing to translate and link digital user behaviour KPIs in the end-to-end Customer experience. Embedding learning and best practice across the Marketing and Data teams and collaborating to define journey and page changes for copy and visual design, as well as inputting into proposition strategies, UX approach and the delivery of digital solutions.
1. Collaborate with UK Marketing and Brand teams to improve the efficiency of campaigns by improving performance of key digital funnels and supporting/shaping A/B testing plans.
2. Identify key digital experience weak points and support with build within an A/B tool across the end-to-end website journey/pages.
3. Support the Marketing and Data teams with analysis using a range of web analytical tools, UX techniques and CRO techniques to drive improved conversion rates.
4. Collaborate with a range of stakeholders (internal & external) such as Commercial Partners, UX, developers, media agencies, proposition, brand, and compliance to deliver production-ready A/B & MVT tests.
5. Ensure the online journeys are tagged correctly and ensure all event tracking & custom variables within GTM are in place for existing and new journey builds.
6. Support and contribute to an archive of learnings that can be shared and disseminated with audience communities.
7. Maintain and monitor key conversion dashboards and multichannel funnel tracking across all products and by distribution channel.
8. Develop hypothesis, testing methodology and success criteria for the continual optimisation of key digital funnels.
9. Manage/update the A/B roadmap and provide visibility to key stakeholders.
10. Collaborate with the Digital Estate and GTC teams to deliver change and embed into design standards the learnings from experiments.
11. Input into Proposition development and reviews.
About You
Deep experience in delivering digital conversion optimisation throughout the Customer lifecycle.
Experience of using testing tools such as Optimizely, Maxymiser, supporting development processes and understanding of CSS, HTML and scripts.
Knowledge of UX and user behaviour across desktop, mobile, tablet and apps.
Experience of managing multiple concurrent experiments in a business with a portfolio of propositions and customer segments.
Experience of using digital insights tools Google Analytics, Adobe Analytics, Qualaroo, Hotjar or similar.
Knowledge of CMS systems and application of experiments on responsive design websites.
Technical understanding with analytics tracking, such as Google Tag Manager, Ensighten or similar.
About Royal London
We’re the UK’s largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.
Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values: Empowered, Trustworthy, Collaborate, Achieve.
We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance.
Inclusion, Diversity and Belonging
We’re an inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.
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