Description
The Opportunity:
Reporting to the Global Product Marketing Manager (GPMM), this role is pivotal in developing and owning the Global Business Development Plan for the Global Product Group (GPG) portfolio. You will address opportunities in the segment, such as white spots, non-offered markets, and increasing market share with existing customers by leveraging GPG products and services. Additionally, you will be responsible for creating new markets and demand. You will provide valuable inputs to the GPG strategic marketing plan for the segment and related portfolio, support the implementation of the Internal Channel (PGGI) market-based strategy for products, territories, channels, and key accounts, and offer insights on product gaps, evolving requirements, market trends, and co-creation opportunities. Furthermore, you will collaborate with the PGMM to establish strategic marketing and business development plans aimed at increasing market share within industries and penetrating new customer segments.
How you will make impact:
Strategic
* Interface with internal stakeholders to ensure harmonized account plans for up to 10 years, while identifying current and future key customers and determining how to serve them effectively together with PGGI.
* Support the creation of segment suitable marketing collateral, ensuring global consistency of message and using the “language of the customer” to maximise depth of impact, articulating that we understand their needs. Support the creating and maintenance of value propositions.
* Understand and articulate competitor activity in the market segment, who is active and what are they doing.
* Challenge the market size and understanding in the top 20 global markets by questioning the accuracy of market size data and building a clear understanding of consumer behavior. This insight will inform the development of a Strategic Business Development roadmap for the channel, aligned with the perspectives of the Global Product Groups, and serve as an input for the product strategy.
* Ensure a consistent sales process for global multi-site offers within the GPG, while developing strategic pricing for products in cooperation with GPMM and HUB M&S, driving price quality, and directly supporting contract negotiations for associated product lines and segments.
Operational
* Manage coordination on behalf of GPG of global accounts across the portfolio to ensure that we maximise factory footprint and capacity.
* Develop the business through discussions with customers, market research and early identification of project opportunities in accordance with local and global HUB sales organization (leading the Must Win Opportunity process) and coordinate with them to support managing customer relationships.
Reporting & Market intelligence
* Update GPG market intelligence (customer data, market potential, opportunities (MWO), competitor information, market price levels, macro and micro economic data, political environment, etc.) and support GPM and R&D for associated product lines by providing market feedback on portfolio gaps and future customer needs in a structured manner (regular reviews with local/global teams).
Your background:
* Engineering Degree or Business Administration. Master's degree is a plus.
* Fluent in English and experience in product marketing and sales preferably with a background in the product portfolio covered: 10-year min.
* Demonstra ble experience in dealing with Customers specifications and typical requirements for the segment with a result-oriented for profitable growth.
* An in-depth knowledge and experience of the marketplace in which Hitachi Energy operates.
* Understanding of both demand and supply-side needs and dynamics.
* Intercultural sensitivity and ability to lead (no direct report but leveraging a global network across regions).
More about us:
Our employee benefit programs are tailored to each country depending on location of employment and job grade. Please contact your talent acquisition partner for more specific information on the employee benefit program offering in your intended country of employment more information will be available during the recruitment process.
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