About Us
Hello, we are Red Engine, the
team behind the award-winning global brands Flight Club and Electric Shuffle.
We're obsessed with disrupting the hospitality industry by creating and
delivering the best possible experience - across all venues, products and
brands.
Our central team covers the full spectrum of skills needed to bring each
concept to life – from design to marketing, sales to interior design, people
and training, to finance, gaming and HR and everything in between. We’re
not just a team of people, we are dreamers, artists, rocket scientists, content
curators, forward thinkers and the industry’s finest. We love what we do and
are proud to be included in the Sunday Times Best Places to Work 2024
With a total of 16 incredible
venues throughout the UK, and a further 12 around the globe, we have ambitious
plans and are passionate about developing new and exciting products, which
means we’re always growing and looking for passionate people to join the
family.
The Job
Working as part of the Marketing team
and reporting directly to UK Marketing Director the Regional Marketing Manager
will be responsible for the execution of the National Marketing strategy within
their region. They will be the local marketing expert for their venues,
identifying local marketing opportunities and evaluating marketing performance.
The role holder will have proven
experience within a similar marketing role and be able to work autonomously, a
passionate brand ambassador with a creative mind.
Key responsibilities will include:
* Create and
execute a tailored marketing strategy for their region aligning with the
national team objectives and implementation of national strategy.
* Identify
localised marketing opportunities, developing innovative strategies and
recommending regional marketing activations to the UK Marketing Director
* Have a thorough
knowledge of local competitors and market trends to ensure effective brand
positioning.
* Ensure all
in-venue marketing collateral is up to date and to standard reporting any
inconsistencies to the UK marketing Director
* Responsible for
marketing reporting for their region, the marketing manager will evaluate the
success and return on investment of marketing strategies within their
region.
* This role will
work closely with the Business Development Manager and venue Sales and Events
Managers for their region, ensuring sales and marketing alignment to maximise
brand exposure and strong venue performance. to ensure.
* A key member of
the venue launch strategy team, this role will own the insights and city
research for their region, developing local network relationships and raising
brand awareness, to ensure a successful launch in each new city.
* This role will
work closely with the central marketing team, cascading the national strategy,
providing insights and ideas on a local level to guide both regional and
national tactics ensuring that marketing goals are achieved.
To be successful in this role, you’ll:
* Have experience from a similar
regional role within the hospitality industry
* Have experience creating and executing
regional marketing campaigns that align with the national marketing strategy
* Be data and insight centric with
the ability to report confidentially and accurately on ROI and performance
targets.
* Have experience in working in a
regional role and be comfortable with regular with travel and managing
marketing activities for multi-site locations
* A confident self-starter, with a
creative and analytical mindset
* Have experience with Meta, GA4,
Canva, DesignMyNight and Powerbi.
* Have experience of budget
management from a previous role.
What you'll get
* Competitive pay
* Annual bonus
* 33 days annual leave, including bank holidays
* Fusion working (our team are regularly in our
venues, working collaboratively in our bright offices in Angel, or focusing on
individual projects with work from home Thursdays)
* Staff discount in all venues (50% off Sunday,
Monday, 25% off Tuesday – Saturday, and free game hire)
* Private healthcare
* Regular team socials
* Monthly learning and development classes, quarterly
teambuilding events
* Summer and Christmas socials
* Help @ hand 24/7 health support
* Free access to therapy,
nutritionists and physiotherapists
* Weekly lunch in venue
Fancy joining the family? Apply now