Manchester 33,000 to 37,000 plus 10% bonus A Career to Be Proud Of  Who we are Amplifon is an Italian multinational company and the global leader in hearing care solutions and services for retail expertise, customization and consumer care. More than 17,500 professionals every day in a network of 11,500 points of sale / service centers / affiliates, give back the joy of hearing, feeling and living to thousands of people across the world. In Amplifon we believe people are the most important component of our success. Thanks to our best-in-class Hearing Care Professionals and front and back office Teams, we are able to put the everyday taps, pops and splashes back into the lives of our customers. We believe that itâs only through strong investment in talent engagement, continuous professional development, support and recognition that our people can exceed every limit and build a fulfilling career. This role CRM Executive ideally requires candidates to have CRM marketing and operational experience with an understand of data segmentation (incl micro-segments) and customer loyalty, delivered through cloud-based CRM systems. KEY ACTIVITIES Customer Intelligence   Implements and adapts Amplifon global customer segmentation model on systems and in data segments within Adobe CRM (Classic) Interprets phenomena and develops detailed positioning plan for the selected segment Suggests marketing actions, based on the evaluation of commercial attractiveness for each customer segment Constantly monitors business development evolution and in a timely manner, identifies relevant opportunities or risks for the revenue growth Designs and implements processes to ensure data quality and data enrichment            CRM Strategy  Implements and maintains the Amplifon global CRM playbook, ensuring continuous optimization based on obsessive campaign monitoring Design highly targeted BTL CRM marketing plan to achieve revenue targets. Ensures all marketing campaigns are delivered on time and within budget Localizes campaigns calendar at Country (UK) level, personalizing relevant content to engage with different audiences Project manages every step of every CRM campaign from beginning to end, ensuring they meet the target objectives Creates report on campaign ROI and makes recommendations for improvements Go to Market  Implements multi-channel orchestration including internal and external contact centres, retail stores and marketing channels (Email, Direct Mail, Email and Tel) Creates training and governance related to CRM campaigns for stores and contact centres to execute CRM marketing and operational campaigns Liaises with and provides reports and information for the corporate âGo to Marketâ colleagues at the global head office in Milan Loyalty & Partnership  Optimizes the campaign flow in alignment with Amplifon CRM strategy Manages at country level, the loyalty mechanisms through programmes and partnerships: catalogues, service cards Role related skills & Competencies Knowledge of segmentation, customer profiling and a good understanding of journey requirements Excellent knowledge of CRM systems, ideally Adobe CRM (Classic) Experience using reporting tools such as Power BI and Tableau is advantageous Strong analytical skills and an eye for detail (incl. cost/budget control) Excellent Microsoft Excel, Word, and Power Point skills Basic understanding of HTML to import/build email files into Adobe CRM (Classic) Strong organisational skills to manage multiple campaigns starting and ending at different times Ability to build and maintain strong working relationships with suppliers and colleagues in the UK and throughout the 26 countries where Amplifon operates  Behavioural competencies Ability to work under pressure and be adaptable to change Strong leadership and managerial skills Ability to influence others, including at a senior level High sense of initiative and self-motivation An eye for continuous quality improvement Proven ability to meet deadlines â with willingness to go above and beyond to get the job finished Focus on service delivery / customer service Â