Global Head of Brand and Marketing, Bluey
Brands, Marketing and Audiences
Permanent - Full Time
London, GB, W12 7FA
Job Closing Date: 24/03/2025
THE ROLE
BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe. We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Eastenders, Prehistoric Planet to Planet Earth III.
ABOUT DIVISION
Bluey is one of the biggest and fastest growing pre-school brands in the world, one of the most watched TV shows in the world and a huge cultural phenomenon. Kids, adults and celebs alike are part of our engaged global fanbase, with huge excitement building around the upcoming movie release.
THE ROLE
The Global Head of Brand and Marketing will feed into the development of the global brand strategy and long-range plans whilst leading the development and implementation of the annual brand and marketing plans. They are accountable for partnering with key stakeholders across all lines of business (digital, licensing, product and content teams) and priority regions/growth markets, to maximise revenue growth.
* Strategic Growth Leader: you will lead the execution of the 5-year strategic brand plan, creating and driving the development of a detailed 2-year full-franchise executional plan to drive commercial success.
* Commercial Orientation: you will support the Director to maximise brand commercial opportunities by working collaboratively with all content and cross-functional commercial teams.
* Insight-Led: in this role you will ensure all plans and activities are rooted in insight, briefing and recommending on insight needs as required.
* B2B Activation: you will identify key brand themes in conjunction with internal and external stakeholders to drive brand freshness and excitement.
* Global Brand Leadership: this role requires you to build strong relationships with priority local/regional teams and ensure alignment in delivery of key objectives for the brand.
* Asset Creation: Develop effective brand communication tools that provide full-franchise state of the brand.
* Franchise Leadership: Contributes to bi-annual internal Franchise Performance Reviews by sharing results and insights.
* External Orientation: you are naturally curious and stay connected to the external environment.
Brand Management
* Understands deeply the brand foundations and develops tools that clearly communicate audience profiles and brand architecture.
* Utilises brand foundations to build audience segmentation and develops brand and marketing communication strategies.
* Evaluate brand performance regularly and recommend changes to maintain relevancy and audience perceptions.
* Become an expert in brand and act as key brand guardian across the business.
* Lead team to develop and update key brand communication tools.
* Be the catalyst of brand innovation, finding new ways to build and activate the brand.
Marketing – Delivery and Evaluation
* Deeply understands revenue growth drivers for Brands & Licensing and leads delivery of Global Bluey plans.
* Accountable for leading a team to achieve 100% compliance of campaigns.
* Leads on liaising with editorial and product teams on events/partnerships.
* Responsible for selecting creative routes for major campaigns.
* Manages and mitigates risks and issues.
* Directs and shapes the delivery of effective creative work.
* Ensures all campaigns are optimised to deliver maximum value to the BBC.
* Responsible for ensuring post-campaign reviews are carried out in a timely way.
Leadership, Relationships and Development
* Sets priorities for direct and indirect reports, managing team resources effectively.
* Establish strong relationships with peers in Editorial and Product teams.
* Deputise for Director of Global Brand & Marketing when required.
* Encourage innovation and risk-taking in the team.
* Lives the BBC Values and contributes to making the BBC a fantastic place to work.
WHAT DOES IT TAKE?
The Head Global Brand & Marketing is expected to have significant brand management, franchise management, and brand marketing experience.
Key Criteria
* A record of strategic, commercial and creative success.
* Demonstrates the management and development of consumer brands.
* A best-in-class leader in working collaboratively across commercial touchpoints.
* Measurable success in developing and executing brand-led marketing campaigns.
* Experience in rallying teams behind a common vision.
* Understanding of competitive landscape and able to react accordingly.
* An expert in relationship management and negotiation.
* A creative mind to deliver impactful global brand campaigns.
* Excellent communication skills across all organisational levels.
* A motivational and supportive team leader.
LIFE AT BBC STUDIOS
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us.
PACKAGE DESCRIPTION
Job Reference: 22195
Band: E
Location: Office Base is London (This is a hybrid role).
WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS?
* We offer a competitive salary package.
* Flexible 35-hour working week for work-life balance.
* 26 days holiday (plus an additional day which is a Corporation Day).
* Parental leave for new parents, regardless of gender.
* A defined contribution pension scheme and life assurance.
* Excellent career progression opportunities.
NEXT STEPS
We appreciate your interest in this position and understand how important this opportunity is to you.
DISCLAIMER
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities.
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