We are seeking a proactive and results-driven Digital Marketing Specialist to join our team. This role will involve managing and optimizing our digital marketing efforts across various platforms with a focus on Google Ads, marketing emails, website management, and overall sales growth. The ideal candidate will have a strong understanding of digital marketing strategies, a passion for innovation, and the ability to drive business results.
Key Responsibilities:
* Google Ads Management: Develop, implement, and optimize Google Ads campaigns to drive traffic and maximize conversions.
* Marketing Emails: Design, create, and send marketing emails that engage customers, promote our products/services, and drive sales.
* Website Management: Regularly monitor and update website content, ensuring layout and design are aligned with brand goals and user experience.
* Sales Growth: Collaborate with the sales team to develop strategies that increase overall sales and track performance to ensure targets are being met.
* Analytics and Reporting: Continuously track and analyze digital marketing campaigns to measure performance and make data-driven decisions for improvement.
* SEO & User Experience: Ensure that websites are optimized for search engines and provide a seamless user experience.
* Stay Updated on Trends: Keep up-to-date with the latest trends in digital marketing, Google Ads, and website best practices to ensure our strategies remain innovative and effective.
Qualifications:
* Proven experience in Google Ads, email marketing, and website management.
* Strong understanding of digital marketing strategies, including SEO and paid advertising.
* Experience using tools like Google Analytics, MailChimp, or similar platforms.
* Creative mindset with a keen eye for detail, particularly in website layout and content optimization.
* Excellent communication skills, both written and verbal.
* Ability to analyze data and adjust strategies to achieve growth objectives.
Preferred Skills:
* Experience with conversion rate optimization (CRO).
* Familiarity with eCommerce platforms.
* Basic HTML/CSS knowledge for website updates.
If you're a motivated, detail-oriented individual with a passion for digital marketing and driving sales, we would love to hear from you!
How to Apply:
* Please submit your resume and a cover letter outlining your experience and why you would be a great fit for this role.
Seniority level
* Entry level
Employment type
* Part-time
Job function
* Marketing and Sales
Industries
* Warehousing and Storage
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