We are seeking a talented Digital Media Insight Analyst to join our client’s expanding Analytics & Insight (A&I) team. This role is essential for integrating their data landscape into a unified source of truth that supports Business Intelligence tools, deep-dive analyses, AI predictive models, and media planning and buying strategies. Reporting directly to the Data Strategy and Analytics Director, you will be instrumental in shaping data-driven insights and strategies.
Key Responsibilities:
* Work with media/client teams to define campaign reporting and insight requirements, from the briefing stage through setup.
* Validate and verify datasets through the ETL platform to ensure accuracy.
* Develop and manage client-friendly dashboards and reports to monitor campaign progress.
* Create insightful mid- and end-of-campaign performance reports with actionable recommendations.
* Maintain client and agency benchmark studies.
* Collaborate with external data, tech, and media suppliers to ensure high-quality service and relationships.
* Conduct deep-dive analyses to identify growth opportunities for clients.
* Enable fast, self-serve BI across teams to focus on key priorities.
The A&I team leverages extensive client data to uncover insights, identify opportunities, and build data products that drive business success. Using statistical, algorithmic, and visualization techniques, you will support a variety of analytics projects, from media planning research to advanced forecasting models and data management processes.
About You:
* Must have knowledge and experience of working within Media Analytics and specifically Digital Analytics.
* Strong passion for data and its role in driving continuous business improvement.
* Exceptional Excel skills (vlookup, pivot tables, advanced charting); DAX and Power Query experience is desirable.
* Proven experience in digital media performance evaluation and reporting, preferably within an agency.
* Familiarity with media data integration tools like Supermetrics, Improvado, Funnel, or Alteryx is a plus.
* Proficient in SQL and database design.
* Experience with marketing performance dashboards using Power BI (preferred) or Tableau.
* Background in automated data collation via web APIs.
You Are:
* Proactive and solution-focused, with a talent for creative problem-solving.
* Analytical, effective communicator, and able to present insights and strategies to senior stakeholders.
* Collaborative, curious, and eager to expand your skills and explore new technologies.
About the Client:
The client is dedicated to personal and professional growth, offering time for development and innovation. They value a diverse range of talents and ensure equal opportunities for all applicants.
If you are ready to contribute to a forward-thinking team and make a significant impact, please apply now!
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