Role Title: Marketing Specialist
Work pattern: Hybrid, 2 days working in our Warwick office
Salary: £40,000 - £45,000 per annum + benefits
Nicholas Associates has an exciting opportunity to work for an innovative & award winning client, within the tech industry.
Role Overview
We're looking for a highly proactive, entrepreneurial-minded Marketing Specialist who'll help our client expand their global reach by developing and executing targeted strategies to assigned industry sectors to drive marketing penetration. You will not only develop targeted marketing strategies but also take an active role in executing campaigns, creating content and building relationships in order to drive adoption of our client's revolutionary technology.
Responsibilities
● Take ownership of the marketing strategy for assigned industries, proactively seeking new opportunities to drive adoption of our client's technology
● Conduct deep research to understand industry needs, behaviours and pain points by engaging with both prospective and existing customers through surveys and interviews, field visits, analysing pre-sale inquiries and product usage data, attending tradeshows and events, monitoring social media conversations and sentiment, and engaging with communities
● Identify and build relationships with relevant influencers, trade associations, software partners, media organisations in order to identify opportunities for furt...