Reporting directly to the Commercial Manager the Marketing Coordinator will support the ongoing development of the Marketing and wider Commercial function and the Veterinary Instrumentation brand, in all markets we serve. This role is full time covering maternity leave and depending on the success of the role, could lead to a permanent position.
You will be involved in the creation and communication of marketing content, tools and resources across a variety of products, technologies and platforms, assisting the Commercial Team to deliver the most effective means of communicating the value of V.I's products, services and proposition to our valued partners, to ensure successful execution of omni-channel marketing campaigns that enhance V.I's standing within the Animal Health industry.
A key aspect of the role will be supporting the organisation of Vi’s presence at National and some International exhibitions, conferences and trade shows (All events), developing our presence at these events and evolving our engagement with attendees and the wider Veterinary industry.
1. To Support the Commercial Manager and Assist across all key commercial functions.
2. Ensure the continuous adoption of brand guidelines, delivering a consistent approach across all customer and partner touchpoints.
3. Assisting and supporting the organisation of Vi’s presence at key industry events, from planning through to execution.
4. Assisting in the management & development of Vi’s existing website and e-commerce platform
5. Supporting the Marketing function in the preparation, scheduling, and ongoing development of Vi’s Social Media content, ensuring all platforms are consistent with brand and audience messaging.
6. Assisting in the Designing, editing, and publishing of assets and content on all key platforms
7. Supporting the marketing function in creating engaging email marketing campaigns through the development of digital assets
8. Supporting the marketing function in the development of photography and videography content.
9. Where necessary, creating digital assets for regional and global distribution partners to support the global development of the Vi brand and managing shared resource content.
10. Supporting the Sales Manager in the development & creation of assets for Vi’s T&E function.
11. Supporting the Commercial Manager in the development & creation of marketing assets required for product campaigns.
12. Assisting in the development and implementation of regional brand strategies through market research, collation of sales data, intercompany engagement and customer/product feedback.
13. Supporting the NPD project management process, focusing on the execution of NPD marketing and launch plans.
14. Providing general support to the wider business in relation to typical marketing activities, both on and offline
15. Experience working within a commercial/marketing team is required.
16. Higher Educational qualification in Marketing or a Veterinary based course would be desirable.
17. Above all else, be able to demonstrate an attitude to learn, develop and ‘give it your best’ attitude
18. A confident, ideas person willing to try new things
19. Ability to work collaboratively with the wider marketing team
20. Highly organised with the ability to manage multiple projects
21. Creative flair and confidence with a positive can-do attitude
22. Ability to work to deadlines and prioritise work in a demanding environment
23. Web management experience is beneficial
24. Experience with 3rd party platforms such as Hootsuite, Canva, monday.com, feedly would be advantageous
25. Fully adept with Microsoft Office programs
26. Possess strong communication skills, both written and verbal
27. Proactive team player who can work autonomously and as part of a team
28. Become an ambassador for the V.I brand