About Paloma Health
We provide families with high quality specialist NHS care within 4 weeks of GP referral.
Our first service, children and young people’s autism assessments went live in November 2024 and we are launching ADHD assessments and treatment in 2025.
We were founded as don’t think it is right that families are waiting 2-5 years for NHS children’s autism and ADHD assessments, and this crisis has recently been highlighted by the Children’s Commissioner for England: https://www.childrenscommissioner.gov.uk/blog/childrens-commissioner-warns-of-invisible-crisis-as-delays-and-inequalities-laid-bare-among-children-with-neurodevelopmental-conditions/
Neurodiversity services are our first step to tackling all NHS specialist care waiting lists. We will launch more NHS services soon including for adult autism and ADHD, memory assessments, paediatric allergy, and dermatology.
How is Paloma different?
* We are clinically-led and Care Quality Commission (CQC) registered, with a friendly and approachable team
* We have built our own patient record IT system to:
* Give our patients a more consumer-like experience of healthcare
* Free our clinicians from admin to focus on patient care
* Our strong culture, including transparency, a sense of community, and supporting staff career development
* The experience of our founders (Dr Mark Jenkins & Darshak Shah), who have previously built tech-enabled NHS obesity and ophthalmology services. Combined their previous companies have treated over 1 million NHS patients in the last 15 years!
* Being backed by leading healthcare investors (Triple Point Ventures and Heal Capital), allowing us to move fast
The Opportunity
Paloma gets most of our referrals from parents asking their GP to refer their child to us. We need a Social Media Marketing Specialist to ensure we reach as many parents as possible!
This role is our first Social Media Marketing Specialist, and you will innovate in all things social media, advise on our social media strategy, manage our accounts, and handle community management. You will work closely with the marketing, clinical and care coordination teams to ensure that families have a fantastic experience of engaging with Paloma.
We are still working out what are our best channels so you can pioneer across platforms and be at the forefront of shaping our brand’s online presence. With success in the role you can develop into ‘Senior’ and ‘Lead’ roles with time.
This is an exciting opportunity to work in a fast growing start-up alongside a passionate team, in a vibrant part of the city in Borough/London Bridge.
Responsibilities
Understand our users:
* Analyzing data to understand what works and what doesn’t based on clicks and engagement metrics.
* Collaborating with our Marketing Lead to assess engagement across our social media channels to co-develop the best strategy to reach families interested in our services.
Create and test new content:
* Creating content for various social media accounts, currently Instagram, Facebook, and LinkedIn, with potential expansion into other platforms.
* Developing images, videos, and infographics aligned with our brand guidelines and optimized for each platform using tools like Canva and video-editing tools on a daily basis.
* Creating, setting up, and testing social ads.
* Ensure a consistent brand voice, style, and aesthetic across all content.
Engage with our online communities:
* Research and engage with Paloma Health’s online community, identify opportunities to connect with potential customers, and moderate discussions.
Innovation:
* Staying up-to-date with the latest social media trends, tools, and technologies to keep content fresh and relevant.
* Bringing creative ideas to the table to improve our social media strategy, enhance our external branding, and increase our reach.
Does this sound like you?
* You are creative, hands-on, and think outside the box.
* You have strong English writing and storytelling skills.
* You are eager to learn new things.
* You have a solid understanding of branding.
* You live and breathe all things social media, from platform requirements to hashtags, memes, and trends.
* You have at least 2 years work experience in a social media marketing role, with proof of success in achieving KPIs.
* You know how to use creative tools like video-editing software (e.g., CapCut), Photoshop, and Canva, or you’re a quick learner.
* You know what works well on camera.
* You are organised and know how to manage a project effectively.
* Experience within healthcare is a bonus, and not essential.
Don’t meet every requirement? Studies have shown that women and people from ethnic minority groups are less likely to apply to jobs unless they meet every single qualification. At Paloma we are dedicated to building a diverse and top performing workplace, so if you’re excited about this role but your past experience doesn’t align with every qualification, we strongly encourage you to apply. You may be just the right candidate for this or other roles!
Why Join Us?
At Paloma Health, you’ll be part of a mission-driven organisation that’s transforming access to healthcare for patients in England. We offer:
* A strong and positive culture prioritising staff well-being, transparency, and career development.
* Protected time and budget for team connection, learning, and community-building.
* Salary of £35,000 per year with flexibility based on experience.
* Annual salary reviews, 5% employer pension, and company laptop.
* Share options in Paloma Health, we all benefit from our success!
* A unique leave benefits package, including 25 days of annual leave, plus your birthday off, plus 10 days of paid sabbatical leave every three years.
* NHS benefits including the Blue Light Card
Time commitment: Full time.
Location: Hybrid working, three days in the London office and two flexible for home or office.
Reporting to: Leonie Tieben, Marketing Lead
Equality & Diversity:
Paloma Health is an equal-opportunity employer that is committed to diversity and inclusion both within the workplace and throughout our application process. We do not discriminate based on any protected characteristic.
Application process: (please read this!)
Please include a cover letter in the same document as your CV, detailing what interests you about this role at Paloma and how you meet the requirements. Tip: create one document (PDF or Word) with your CV AND cover letter and upload it. All applications without a cover letter will be rejected. We take this approach to check attention to detail, and unfortunately the commonist reason we reject candidates is not including a cover letter.
The deadline for applications is Sunday 12th January 2025.
We understand that applying for a new job takes a lot of work and we value your time. We are looking forward to reading your application.
Join us in revolutionising access to NHS specialist care in England! Jo