Job Title: Senior Content Marketing Executive
Location: London Area (Hybrid)
Salary: £26,000 - £30,000 (depending on experience)
Reporting to: Social Media Marketing Manager
About The Goat Agency
The Goat Agency is a global, social-first advertising agency specialising in influencer and creator-led marketing. We work with major clients such as Unilever, Dell, NIVEA, Tesco, and Heineken, helping them reach and engage new audiences through innovative social media strategies.
Role Overview
As Senior Content Marketing Executive, you will play a key role in elevating The Goat Agency’s own brand and supporting our mission to “Make Goat Famous.” This position sits within our in-house Goat Marketing team and involves close collaboration with the Video Production team and other departments across the agency. You will focus on key areas including PR, content creation, and organic search, driving standout content for our owned marketing channels.
This role is ideal for someone eager to build a career in marketing, with a strong interest in social media, influencer marketing, and the broader brand advertising industry. You should be passionate about learning, contributing new ideas, and consistently striving to elevate content quality.
Key Responsibilities
* Organic Search: Work with the Head of Marketing and external SEO partners to enhance the website’s organic search rankings for priority keywords.
* Content Creation: Manage the Goat blog, produce regular articles, and collaborate with team members to highlight agency news and thought leadership. Support the Marketing and Client Services teams in creating engaging content, such as whitepapers, infographics, or videos.
* Podcast Production: Contribute to our podcast by generating ideas, booking guests, and creating social-first content to amplify its reach.
* Public Relations: Assist the Head of Marketing in handling PR activities, managing inbound media requests, building journalist relationships, and pitching proactive stories.
* Reporting: Monitor and analyse the performance of your channels, identifying opportunities for improvement and increased efficiency.
* Cross-Team Collaboration: Support broader marketing initiatives, including events in London and New York, social media conferences, and content creation projects.
Required Skills and Experience
* Proven experience in a marketing or content creation/copywriting role.
* Prior experience in an agency or in-house marketing team is advantageous.
* A strong understanding of organic search practices.
* Demonstrated ability to draft press releases, blogs, and articles (experience in press outreach is a plus).
* Experience creating marketing or social media-focused B2B content (knowledge of TikToks or Reels is an added bonus).
* A genuine interest in the advertising, influencer marketing, and social media industries, with a strong awareness of creators, brands, and platforms.
* Proficiency in Microsoft 365 Suite (PowerPoint, Word, Outlook, Teams) and Google Suite (Drive, Gmail).
Key Behaviors
* Communication: Ability to engage with various stakeholders across the business, including external agencies and freelancers, and keep your team updated on projects.
* Copywriting: Strong writing skills and a passion for creating compelling content.
* Curiosity: An eagerness to build knowledge of brand marketing, social media, and creators.
* Proactivity: A self-starter attitude, ready to bring creative ideas to life.
* Results-Oriented: A focus on achieving high standards and continuous improvement.
* Teamwork: Collaborative and enthusiastic about working as part of a team.
* Time Management: Excellent organisational skills, with the ability to juggle multiple projects in a fast-paced environment.
Company Culture and Benefits
* Regular social events and clubs
* Provided MacBook for work
* Flexible working hours
* £200 grant to enhance your home office setup (post-probation)
* Health and wellbeing allowance (post-probation)
* Health insurance (post-probation)
* Life insurance policy
* 25 days of annual leave, plus bank holidays, with the potential to accrue up to 30 days based on tenure
* Additional leave for your birthday and work anniversary
* Length of service rewards
* In-office perks such as beauty treatments and yoga
* Flexible bank holiday arrangements
* Volunteering days
* Free flu jabs
And more!
At The Goat Agency, we are proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.