Job type: Permanent
Based in London
ABOUT PLEXAL
Plexal is the innovation company solving society’s challenges through collaboration with government, startups and industry. The business is closing the gap between organisations – small and large, local and global, private and public – and working towards a common goal: using science and technology to deliver national security and prosperity. It was founded in 2017 as the innovation centre at Here East and is owned by clients of specialist real estate investment advisory company Delancey.
Providing bespoke consultancy services and state-of-the-art workspaces for over 1,000 innovators, Plexal sources the right partners from our ecosystem of 15,000 connections. It supports entrepreneurs, startups and scaleups building emerging technologies and operates across multiple sectors including cyber, healthcare, intelligence and defence, government, public safety, financial services and telecoms.
Expanding on its existing presence in London and Manchester, Plexal acquired a majority shareholding in Hub8 – the Cheltenham network of co-working spaces for cyber-tech, digital and creative startups and SMEs. This is part of an ongoing mission to build the UK’s most connected cyber ecosystem, with GCHQ’s more than 70-year heritage in Cheltenham.
Plexal delivers projects for key government departments and global tech companies including the National Cyber Security Centre, Department for Science, Innovation and Technology, Foreign, Commonwealth and Development Office, Amazon Web Services and IBM. The NCSC For Startups alumni of over 60 companies has collectively raised over £430m and created over 700 jobs, while 72 cyber startups that have gone through Plexal’s LORCA accelerators have collectively raised over £300m, generated more than £68m in revenue and hired over 800 people.
What you’ll do
This role is responsible for supporting the implementation of the marketing and communications strategy to raise the profile of the Plexal brand, across our innovation consulting business and workspaces. This will focus on creating marketing collateral for our go to market team, generating new workspace member leads, retaining and engaging existing workspace members as well as attracting entrepreneurs and startups to apply for our innovation programmes.
1. Responsible for the development and delivery of the marketing customer acquisition and retention plan for workspace, building a steady pipeline of MQLs, with the primary goal of attracting and retaining progressive companies with an interest in innovation, collaboration, and business growth.
2. End-to-end campaign management from conception, implementation, delivery and reporting.
3. Accountable for implementation of Plexal’s innovation consulting business communications plan, working closely with our Senior Content and Comms Manager. You will need to create marketing collateral, helping curate and set up events, produce marketing comms to promote programme recruitment, working closely with the programme and workspace teams as well as local partners to drive high event attendance and engagement.
4. Manage our comms calendar, capture what is happening in the space and engage with our target audience (tech entrepreneurs, startups, industry and government), with regular reporting of key metrics to identify areas for improvement.
5. Working with the marketing team and external suppliers to deliver targeted marketing campaigns across the full marketing channel mix, as needed.
6. Effective reporting on all marketing activity and ROI of all key activations.
7. Manage and track budget in line with the Head of Marketing and project budgets.
8. Accountable for curation, execution, and effectiveness of the monthly email newsletters, ensuring distribution of our blogs and thought leadership content as well as updating the innovation and event information on our website and digital screens around the office.
9. Support on event planning and execution as well as capturing content, videos, and photos from the events.
10. Developing local community relationships around Stratford, working on partnerships and opportunities for marketing and event collaborations to align with business goals.
Who you are
1. Confident and comfortable communicating with internal and external stakeholders, members, and agencies.
2. A good role model for staff and trainees, projecting a positive image to internal and external contacts and customers.
3. Demonstrate the company’s culture, values, and behaviours.
4. A self-starter, motivated to grow and develop within your career.
5. 4-6 years of experience in a similar marketing role.
6. Strong understanding of the latest marketing trends and techniques, including digital marketing tools and platforms.
7. Excellent communication, organisational, and creative thinking skills.
8. Ability to manage multiple projects in a fast-paced, deadline-driven environment.
9. A good understanding of how to leverage brand and tactical marketing campaigns in the delivery of lead generation and positive ROI.
10. Good balance of both creative and commercial understanding and drive.
11. Solid understanding of all paid, owned and earned channels and how to leverage them collectively to best effect.
12. The ability to lead a project and collaborate within a team to achieve location-based KPIs.
13. Confidence to present and bring new ideas that drive the business forward.
14. Exceptional written and verbal communication to all stakeholder groups with meticulous attention to detail with a high level of accuracy.
15. Well versed in marketing to a range of business audiences including B2B, SMEs, startups, industry and government.
16. Experience in running events and event co-ordination.
17. Experience using WordPress and updating websites.
18. Social media management experience across a range of channels (planning, creating and posting content including video and reel creation).
19. An eye for design, photography and videography; you’ll get access to templates and designers but will also be creating a lot of the content yourself e.g. Adobe and Canva.
It’s a bonus if you have skills related to and experience in the following:
* Experience with Sprout Social
* Experience in working with a CRM – HubSpot ideally or similar
Why Plexal?
As a start-up, we thrive in a dynamic and fast-paced work environment dedicated to empowering innovators. We embrace individuals who leverage technology and creativity to tackle our greatest challenges head-on. We strongly advocate for maintaining a harmonious work-life balance, our goal is to ensure every member of our team can authentically be themselves and live their best lives. We firmly believe that innovation and creativity flourish when we cultivate a diverse workforce, comprising highly skilled individuals with a wide range of perspectives to contribute.
BENEFITS PACKAGE
In return we will offer you:
* Salary: £35,000 – 40,000 depending on skills and experience
* Annual bonus scheme
* A generous pension scheme (with a company contribution of up to 10%)
* Private healthcare, life assurance and critical illness cover
* Volunteering day
We also host a range of networking events each month, from fortnightly breakfasts and member drinks to learning and development workshops and meetups like Cyber Lates.
To apply for this position, candidates must be eligible to live and work in the UK.
Interested? Please apply now!
Plexal is an equal opportunities employer.
If you require this job advert in another format (e.g. large print), are unable to submit via the application below, or have any other accessibility requirements please email recruitment@plexal.com
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