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Head of CRM – Fintech App
Location: London
A fast-growing fintech app is looking for a strategic and data-driven Head of CRM to transform customer engagement, drive retention, and enhance personalised user experiences. You'll lead a team to develop sophisticated, data-driven customer journeys that boost conversion and lifetime value.
Responsibilities:
* Design and implement a CRM strategy that supports ambitious growth targets
* Build multi-channel customer journeys to improve onboarding, engagement, and retention
* There will be a migration of platforms in the next 6 months, so you and the Head of Martech will drive this
* Utilise data-driven insights to optimise personalisation and customer experience
* Oversee CRM automation tools and marketing technologies to drive efficiency
* Lead and mentor a high-performing CRM team – 4 DR
Experience:
* Proven experience in CRM strategy and customer lifecycle marketing
* Strong analytical skills with expertise in segmentation and automation
* Ability to manage complex customer journeys across multiple touchpoints
* Leadership experience in fast-paced digital or fintech environments
* Salesforce or Braze experience would be preferred, but not essential
* Ideally experience working on an App
Seniority level
Director
Employment type
Full-time
Job function
Marketing
Industries
Financial Services and Technology, Information and Media
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