About Us
Psychology Tools (psychologytools.com) is a subscription-based platform providing evidence-based therapy resources for clinical professionals. We are growing fast and looking to expand our digital marketing function within marketing and business development. This role is based in our Reading office near Reading Station.
Role Overview
You will play a key role in implementing digital marketing strategies across multiple channels to grow and engage our online subscriber base. We're looking for a data-driven, creative marketer with 2+ years of experience in digital campaign execution, customer acquisition, and retention.
Key Responsibilities
Campaign Execution: Plan and execute campaigns across SEO, paid media (PPC, social ads), email, content marketing, and affiliate channels to acquire and retain subscribers.
SEO & Organic Growth: Implement on-page and off-page SEO best practices to improve search rankings and drive organic traffic.
Paid Advertising: Manage & optimize Google Ads, Meta Ads, and other paid channels.
Content & Social Media: Collaborate on content strategies to attract & engage target audiences.
Email Marketing: Build & execute email automation campaigns to enhance engagement & reduce churn and enhance customer lifetime value..
Conversion, Engagement & Retention Optimization: Work with d...