The role will work collaboratively across the ICS to support the delivery of sector leading marketing (social and digital) activity to transform health and care across Humber and North Yorkshire, supporting people who live and work in the region to start well, live well, age well and end life well. Humber and North Yorkshire Health and Care Partnership has a bold ambition to deliver improved outcomes for our 1.7m population. The voice of our people is at the heart of realising this ambition. The role will lead the development, implementation and evaluation of integrated national campaigns, as well as targeted ICB led campaigns as part of the marketing strategy while championing and developing the ICBs brand and identity. This will include developing some long terms plans, which impact across the ICB and wider System, as well as planning and organising a broad range of complex programmes, which may need adjustment and iteration. The role will have oversight and responsibility for all marketing campaigns, the ICB brand (sub and associate brands) and will establish Humber and North Yorkshire Health and Care Partnership as the go-to resource for people looking for information, advice and guidance on health and care. The role will lead on the development and delivery of all creative concepts for campaigns within the ICB. This will include brand and campaign design projects across multiple channels including digital. The role will be responsible for developing a deep customer understanding, identifying and filling gaps in existing knowledge using a range of methodologies (in partnership with the Business Intelligence team) and generating actionable insights to inform marketing plans. Working in partnership with colleagues across Communications, Marketing and Engagement, the role will be responsible for establishing and implementing evaluation frameworks, recommending the most appropriate methods for measuring the impact of our activity on business goals. The role will also be responsible for developing compelling narratives on ICB marketing performance for senior stakeholders, Executive and the board. The role will influence and persuade executive and senior teams on the most effective marketing approach for the organisation, advising colleagues up to executive level on all aspects of marketing to improve the ICBs external and internal reputation and to deliver behaviour change. The role will lead and drive marketing excellence so that we build greater support and engagement with our audiences.