Digital Performance Marketing Lead
Apply locations Stratford (2 Redman Place) time type Full time posted on Posted 2 Days Ago time left to apply End Date: January 28, 2025 (9 days left to apply) job requisition id R030168
Digital Performance Marketing Lead
£ 62,000 - £ 67,000 plus benefits
Reports to: Head of Digital
Directorate: Marketing, Fundraising & Engagement
Contract: Permanent
Hours: Full time 35 hours per week
Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)
Closing date: 27 January 2025 23:55
This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment.
Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.
Recruitment process: 1st stage competency interview via Teams, 2nd stage interview will include a task relevant to the role.
At Cancer Research UK, we exist to beat cancer.
We are recruiting a Digital Performance Marketing Lead who will lead all specialist resources across email and SMS marketing, paid media and creative best practice, in addition to collaborative working on content and website optimisation to benefit the organisation.
We are looking for a Digital Marketing professional with a breadth of experience across all aspects of digital (SEO, email, search, display and content). You’ll also come with experience in a leadership role, as you’ll need to inspire the broader team to create a continuous improvement plan, driving step changes in digital marketing.
What will I be doing?
1. Lead the strategy and execution of comprehensive performance marketing campaigns across all digital channels.
2. Analyse performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities.
3. Develop and refine dynamic budgeting processes to optimise digital marketing spend for optimal campaign performance.
4. Set clear KPIs, monitoring progress, and reporting on campaign performance.
5. Develop and lead on an ongoing digital advertising media and creative roadmap in conjunction with marketing teams, our digital agencies and insight teams.
6. Be the expert for digital marketing, influencing and negotiating with stakeholders at all levels to achieve buy-in.
7. Be accountable for leading a team of digital media, search and email specialists that support the organisation.
8. Work closely with the insights team to improve digital measurement across CRUK's campaigns.
What are you looking for?
1. Experience across all aspects of digital marketing including but not limited to email, search, display, SEO and content.
2. Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation.
3. Strong knowledge of MarTech and AdTech solutions as well as digital data analytics and programmatic platforms.
4. Significant understanding of end-to-end supporter experiences (CX) and how digital plays a key role.
5. Significant leadership experience, with proven track record of delivering results through vision setting, effective team leadership, and collaboration.
What will I gain?
We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools.
How do I apply?
We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won’t be able to view them until we invite you for an interview.
For more information on this career opportunity please visit our website or contact us at recruitment@cancer.org.uk.
Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.
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