Area Sales Manager – Retail & Showroom (Yorkshire and Northeast) We are excited to be working with a leading manufacturer of bathroom products to fill a key role covering the Yorkshire and Northeast regions. As an Area Sales Manager, you will be responsible for managing a growing portfolio of retail and showroom clients. This role is focused on ensuring that product displays are well-maintained, up-to-date, and prominently positioned in prime showroom spaces. Your role will involve rolling out high-quality bathroom displays across a network of mid-to-high-end independent retailers and showrooms. By increasing brand presence in these locations, you'll help grow sales opportunities by consistently targeting, servicing, and delivering the best service and offerings. Key Responsibilities: Conduct meaningful contacts/meetings (a mix of face-to-face or remote via Teams). Manage and coordinate the roll-out of new product displays to ensure optimal brand presence. Negotiate stock and pricing for small stock deals with key showroom partners. Deliver in-branch training programs for showroom staff and affiliated installers, focusing on the full range of bathroom products and their applications. Support exhibitions and end-user related activities where necessary to promote brand awareness. Drive high customer engagement through a consultative and tailored sales approach. Manage a portfolio of around 130 active clients, generating approximately £1m annually. Balance key account management (70%) with new business development (30%) to maintain and grow the region. Track and analyse account performance, setting measures and targets to ensure continuous positive sales growth. Provide regular feedback to the Sales Director to help improve service and sales performance. Ensure consistent use of CRM to log activity The Opportunity: This is a fantastic role for an experienced retail sales professional within the bathroom industry to inherit a solid client base. You will have the autonomy to manage accounts, close deals, and target new opportunities to grow the area while working closely with a supportive senior leadership team. What We’re Lookin g For: A proven track record in retail sales within the bathroom industry. Strong experience in managing and developing relationships with independent retailers and national merchant showrooms. The ability to roll out and manage product displays effectively while driving customer engagement through training and support. What’s on Offer: A competitive salary with an achievable and realistic quarterly bonus. Excellent benefits package and the chance to be part of a high performing close knit team with opportunities for growth and career development. For further information and a confidential chat, please reach out to Ed Robinson below. Tel: 07946126 863 Email: Edasr-international.co.uk Website: www.asr-international. co.uk ASR International specialises in Commercial, Operational and Sales-based roles throughout GB; our expertise lies with manufacturers and distributors within the bathroom, brassware, and sanitaryware sector, for senior level appointments and Dir ectors.