Job Description
The bit about us
We’re Hyve, a global events company that does things differently.
Our events deliver game-changing impact for people, businesses and beyond. That might mean winning a major contract, securing transformational investment, getting on the shelves of a giant retailer or hearing from thought leaders who are changing the future. The purpose of every one of our events is to bring the people who power major industries together – and open a world of potential.
At the same time, we’re using our events as platforms for progress, to drive the conversation across the world’s biggest industries on crucial topics like sustainability, diversity and ethical business.
These moments can change lives. And making those connections motivates us every single day.
But creating those human connections doesn’t just happen at our events. It’s part of everyday life when you work at Hyve. There are all sorts of socials, inclusion workshops and professional development opportunities to get your teeth into. And then there are the benefits. From gym memberships to private medical care, season ticket loans to healthy pensions, we’ve got you covered in all kinds of ways. (We’ll even give you an extra day off on your birthday!)
The bit about you
First of all, whatever your background and whatever your beliefs, there’s a culture of belonging here at Hyve and everyone is welcome. The question isn’t where you are from – it’s where you want to go.
We’re a positive bunch and if you’re a “glass half full” kind of person you’ll fit right in. Our values are brilliant work, fresh thinking, rich connections, and collective buzz. And just to be clear, these aren’t just words we put on the walls and forget about. They pull everyone together and help us all produce work that we’re proud to put our names to. If that resonates with you, great: we’re on the same page.
The bit about the role
The successful candidate will be responsible for driving the marketing campaigns across the entire 121 portfolio, consisting of the 121 Events, The Assay and Investor Relations. You will be responsible for leading a team across multiple functions to deliver on both revenue and visitor targets, working alongside a global team. With a proven track record running campaigns across multiple channels to budget you will be responsible for the development of your team to achieve your goals.
121 Group
The 121 Groups comprises of three product offerings:
Events
121 Mining Investment events connect portfolio managers and analysts from institutional funds, private equity groups and family offices with mining company management teams, both online and in-person.
The Assay
The Assay is a print and online platform packed with insights from leading fund managers and analysts plus mining company news, profiles and project updates.
Investor Relations
121 Group has built an unparalleled global investor network through our 121 events. Our Investor Relations programme provides news distribution, roadshows, marketing and analytics services to connect mining companies with this sophisticated investor network all year around.
121 Group - Events | Investor Relations | Insights (weare121.com)
As part of your job, you’ll:
* Develop and successfully execute the marketing campaign strategy across all marketing channels to drive revenue and visitor targets across our 121 events
* Set and report marketing targets and track marketing activity to hit targets
* Be responsible for 121 marketing budgets and forecasted budgets for future events
* Build and create clear communication channels across all stakeholder groups including sales and content teams, working with a global team.
* Line management responsibility of a team of 3 people based across Hong Kong and London – Marketing Manager, Marketing & Digital Content Exec and Client Marketing Manager
* Develop the brand’s value proposition across the 121 portfolio to ensure it’s always as relevant as possible.
* Drive marketing opportunities associated with The Assay, as a content lead gen tool.
* Oversee the management and production of all marketing communications across marketing emails, social, PPC and website.
* Collaborate with the Hyve Digital Marketing & Digital Experience teams on a digital & data growth strategy
* Report directly to the Portfolio Head of Marketing on all marketing activity, strategy and KPI performance.
* Support the Portfolio Head of Marketing, Marketing Director and Event Directors and contribute to the long-term portfolio strategy.
And here’s what we’re looking for from you:
* Proven marketing experience (Ideally in events, but not essential).
* Experience in working within the energy sector (mining) in a relevant role would be an advantage
* Proven leadership and team management skills
* Proven experience in testing, adapting and improving customer journeys across all marketing channels, alongside the setting of key metrics
* Evidence of relationship building across industry partners
* Experience in managing budgets, forecasting and setting budgets
* The ability to be agile, changing strategies and tactics when needs to be changing markets and producing new reactive ad hoc campaigns.
* Proven experience overseeing the management and performance of multiple marketing channels.
* Experience working in a fast-paced environment with multiple stakeholders and being able to prioritise at pace.
* Experience in reporting and high-level analysis.
* To be the brand guardian for 121. Someone who lives and breathes the brand and is passionate about seeing it grow.
Let us know if this sounds like you.