Department: Marketing and Admissions
Location: Compton Verney
Reports to: Audience Insight Lead
Key relationships: Data and Evaluation Coordinator, Marketing and Communications Manager, External CRM supplier, Spektrix, Executive Team, Membership and Admissions Manager, Creative and Commercial Programming Teams, Management Group at Compton Verney, Development Team
Hours per week: 37.5 hours
Contract Type: Permanent
Salary:£25,000 to £28,000.00 per annum
Constraints: (Travel/Base/Working Patterns): Rural location with limited public transport. Will be required to work some weekends and late evenings for internal events (time off can be taken in lieu).
Closing Date: 17th November 2024
Interview Date: WC 25th November 2024
The Role
This is a fantastic opportunity for a data-minded professional to join an exciting and newly structured Marketing and Admissions Team to help drive organisational change around audiences, data and evaluation. The Data and Evaluation Coordinator will work with colleagues and volunteers to collate and evaluate a range of audience and impact data that will support strategic thinking across the organisation. Working with the Head of Marketing and Admissions and under the new position of Audience Insight Lead, you will play a key role in making a transformational change in how Compton Verney collects, evaluates and strategically uses data to drive its audience, programming and fundraising activity and support implementation of audience segmentation.
Key Responsibilities
* Review and establish the data needs of Compton Verney in relation to evaluation, audience segmentation, marketing, impact reporting and fundraising.
* Work with audience-focused departments to collect, record, centrally collate and evaluate relevant data.
* Where processes do not exist to achieve this, design, implement and imbed processes to record required data.
* Evaluate data currently collected through visitor surveys and daily work of departments, identifying trends, gaps, successes and failures and presenting to Managers and Senior Leadership Team to drive strategic thinking and day-to-day operations.
* Work closely with Development and Marketing Teams to provide vital reports and statistics evidencing impact to strengthen fundraising messaging and proposals and marketing message, helping to leverage significant further funding through public and private support.
* Support the Audience Insight Lead in creation of bespoke Compton Verney audience segmentation its integration with Compton Verney’s Spektrix CRM system in an easy-to-use way that can inform our audience and communication strategy and activity.
* Being the ‘voice of the audience’, helping to shift the organisation to an audience-first approach, consulting audiences about their needs, programming for specific audience segments and evaluating as part of a culture of learning and improvement.
Additional Responsibilities
* Play a key role in the Marketing and Admissions Team to champion a data-driven culture and implement change.
* Deputise for the Audience Insight Lead where relevant.
* Be part of the planning group at Compton Verney, working collaboratively to support the data needs of the organization.
Key Skills
* Strong numerical skills.
* Understanding and experience of data analysis.
* Understanding of the application of research and data analysis and ability to report results to inform strategy.
* Experience of using CRM systems, with a preference for Spektrix although not essential.
* Ability to effectively operate within GDPR and PECR guidelines and share best practice.
* Highly organised with keen attention to detail and an ability to prioritise workload, manage expectations and meet deadlines to budget.
* Ability to support colleagues in data literacy.
* Interpersonal skills, able to work collaboratively and with a multiple range of roles.
We value diversity in background, experience and learning style and welcome a broad range of people to help build the future of Compton Verney.
We are working on a long-term commitment to ensuring equity of opportunity at Compton Verney alongside being an Equal Opportunity Employer. We want to ensure all our employees thrive in every part of our organisation and believe that inclusion is everyone's responsibility.
What we offer
* Pension scheme of up to 6% basic salary.
* Staff Membership and Discount.
* Charity workers discounts i.e. gym memberships, shopping discount codes, insurance discounts.
* Holiday allowance up to 28 days relating to length of service.
* Flexible working whenever possible.
* Access to a wellbeing portal, App and Employee assistance programme (EAP).
* Free parking.
* Eyecare Vouchers.
* Life Assurance.
* Signed up to More than a Moment Pledge.
* Training and Development opportunities.
How to apply
Please complete the application form along with your CV and a covering letter expressing why you are suitable for the role, referencing the job description and person specification to us via:
Application Link
If you have any questions or need any additional support with your application, please contact comptonverneyhr@comptonverney.org.uk
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