Marketing Executive (Legacy and In Memory) - Internal only
Salary Grade D Contract type Permanent Hours Full Time Location Poole, Dorset, England Location description Hybrid, with expectation to be in Poole 1 day a week Interview location The interviews will be held in person at our offices in Poole Interview date w/c 30 September Closing Date 22-09-2024 Reference 18023 Documents (please view all documents)
1.
(PDF, 141.46kb)
2.
(PDF, 212.46kb)
Internal vacancy
The RNLI actively promotes continuous development within the organisation and is only seeking applications from current RNLI employees and volunteers at this time. If this position is not filled internally it may be re-advertised openly. #LI-DNI
About us
Our purpose is simple, to save lives at sea. Since the 19th century, our crews have been risking their lives to save those who are in danger of drowning.
We’re looking for a Marketing Executive to join our Legacy and In Memory Giving Marketing Team to specialise in the planning and delivery of campaigns, and in developing the supporter engagement and specific onward journeys to encourage emotional connections and future legacy giving. This team supports the RNLI by raising funds through gifts left to our charity in Wills and in memory giving. This is an important time for the RNLI’s Legacy and In Memory fundraising team. With 6 out of 10 lifeboat launches funded by legacies this will be a key area of focus for the charity going forwards.
Your role
As a Conversion Marketing Executive, you will be tasked with focus on the following areas:
3. Supporting the Marketing Manager to deliver legacy marketing campaigns and projects to warm audiences.
4. Building and maintaining excellent relationships with a wide range of stakeholders, particularly working closely with our SET, CRM and CPU teams.
5. Supporting on campaign delivery and briefing our in-house data and creative teams.
6. Campaign planning, briefing and analysis on a range of offline and online channels to convert supporters into legacy leads and pledgers.
7. Understanding and interpreting data to help inform and further develop our legacy supporter journeys and cross-selling programme.
8. Managing purchase orders and timely goods receipting invoices.
About you
You’ll be an experienced and proactive Marketing Executive able to support the development and delivery of impactful, successful campaigns and fundraising activity across legacy giving.
To be considered for the role as our new Marketing Executive you will need:
9. Experience in planning and managing fundraising/marketing campaigns
10. Be capable of building strong and collaborative working relationships, both within the existing team but also with other teams and multiple stakeholders across the organisation
11. Experience in marketing to existing supporters
12. Proven experience of working across multiple projects to tight deadlines
13. To have excellent communication skills
14. An understanding of legacy fundraising (desirable)
So, as a Marketing Executive with a proactive ‘can do’ attitude, high attention to detail and excellent organisation skills, wanting to see and support our organisation’s aim to reduce drowning, this could be the role for you. Please apply via the button shown.