Programmatic Account Director, EssenceMediacom – EMEA Activation Hub (UK Based) EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology D NA with MediaCom’s scaled multichannel audience planning and strategic media expertise. As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning .’ We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients’ businesses. EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US $21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Mars, NBC Universal, Richemont, and Sony. Find out more at www.essencemediacom.com. Alternatively, follow us on LinkedIn, Twitter, Instagram, or Facebook. About GroupM Nexus GroupM Nexus UK is a community of more than 1,000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the GroupM agencies. GroupM Nexus is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners, and continued development and deployment of industry-leading benchmarks. Reports to: Programmatic Senior Associate Director The role We are the EssenceM ediacom Worldwide Programmati c team, servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. We work on a mix of blue-chip clients for both direct and brand led initiatives including but not limited to: The Coca Cola Company, EY, Dell, adidas & Bayer. We are looking for a driven and enthusiastic Programmatic specialist to join Essence Media c om Worldwide as a Programmatic Account Director. T his is an opportunity to become part of a specialist planning & buying team with an international remit across truly global advertisers. We have an integrated approach to planning, and you would gain exposure to all media channels with the opportunity to feed insights back into programmatic strategies. The day to day responsibilities includes project managing the output of the team as well as liaising between major stakeholder groups: the centralized Mediacom planning teams, local markets & the client. It is essential that the person in this role expresses an interest in the industry and is confident in discussing complex elements of programmatic to senior stakeholders. The successful candidate will be able to develop their career with Essence Media c om as they will be enabled to continually improve and expand on their programmatic skills, with growth opportunities both upwards and sideways. The candidate will also have the opportunity to work across a diverse client base and help to shape and inform client strategy. Accountabilities include: Campaign supervision/ Optimisation Oversee and ensure best-in-class campaign activation across relevant accounts, ensuring traders are operating at the highest standard and delivering highest quality output on each and every campaign Take a proactive role, supervising campaign activation and optimisation rigor, supporting executives, optimisers and senior optimisers across all clients. Train and support specialist campaign traders to increase knowledge across the department. Support the teams in demonstrating effectiveness of approach and outcomes in relation to optimisation strategies implemented, working in close partnership with PBU managers, who work directly with clients. Create templates and proven methodologies for optimisation approach for key trading tactics, covering training curriculum, certifications, DSP intensives, optimisation logs, budget trackers, and PowerPoint slides, supporting the team, and drive adoption across PBU team. Create, lead and implement optimisation products and services, unique to MediaCom. Operating and Technical Requirements Having an overview of day-to-day running of live campaigns. Support the traders to ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes. The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies and actionable business insights; with the scoping of agreed client outputs. Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results. Share learnings, templates and relevant products across MediaCom Connected Execution digital teams, that drive integration and systems thinking in campaign activation. People Management The ability to motivate and train individuals, and be a key stakeholder in the development of junior staff. To support and nurture junior employees, ensuring their training and development needs are constantly evaluated and fulfilled. To support and nurture junior employees, helping line managers to build out training and development plans. Clearly outline tasks and objectives with the Programmatic Associate Director, with specific deliverables and timelines for progression. To have identified training requirements with Line Manager, and a formal plan for delivery over 12 months. Ensure PBU client campaigns are prioritised in line with budget and campaign significance. Highlight great team work, and client initiatives. Demonstrate examples of Programmatic best practice to the wider team, and contribute to department and wider agency PR and communications. Diarise weekly ‘WIP’ catch-ups, and regular task reviews. New business Support Head of Programmatic on New Business RFIs and RPFs Participate in pitches and help with new business wins A bit about your skills and experience: An experienced programmatic trader, with a proven track record in optimisation, client handling, and relevant exposure across other digital channels. Demonstrable evidence of entrepreneurial behaviour. Show enthusiasm to get involved beyond the day to day (in team admin, in new business prospecting, in getting involved in task forces etc.) Proven effectiveness of recommendations that are bought by the client and that have improved campaign performance. Commercially minded, understanding the practical delivery of services in line with client objectives, service level agreements and terms of business. Track record of excellent account and team administration. Ability to uncover new business opportunities that convert to commercial growth Be able to derive performance insight out of response data and to apply to planning and negotiation tasks Analytical and inquisitive, energetic and enthusiastic Confident data manager and people manager An in-depth understanding of the programmatic landscape as it relates to various channels including display and video Extremely detailed and excellent technical knowledge of all programmatic transactions from automated guaranteed to the open exchange and everything in between Experience working with multiple technology platforms: DSPs, DMPs, verification tools, viewability, analytics etc. Proactive project management skills and an efficient working style, able to inspire, engage and motivate stakeholders across all PBU teams Excellent presentation skills and advanced PowerPoint Expert Excel skills, leveraging macros, automation and scripts, with an interest in programming and algorithms, across Python and/or Javascript LI-Promoted