Senior CRM Coordinator (Lifecycle) Marketing Lytham, Lancashire Permanent, 38 hours per week (hybrid role with office presence of 2/3 days per week) £30,000-£33,000 per annum (depending on experience) bonus excellent benefits. Closing date: Sunday 17 th November Informal Chats: W/C 18 th November We are thrilled to announce a new opportunity as a Senior CRM Coordinator within our CRM Team here at Beaverbrooks fast-paced marketing department. As a CRM Coordinator you will be responsible for managing customer behaviour and seasonal campaigns across multiple channels including direct mail, email and SMS with a focus on growing customer loyalty and the value of returning business in 2024 and beyond. Main Responsibilities Responsible for the delivery and ongoing optimisation of email automation programmes with a focus on driving customer engagement and bringing customers back to shop at Beaverbrooks. Managing the development and implementation of direct mail campaigns with the goal of driving repeat purchases during key commercial periods. Monitor campaign performance, collecting insights to optimise future campaigns via A/B test and learn strategies. Explore new ways to connect with our customers, considering targeting, frequency and content. Provide the CRM team with support and expertise in the execution of lifecycle programmes and direct mail campaigns. Be the main contact for relevant departments for lifecycle and direct mail initiatives collaborating with wider departments. Owning reports providing in-depth insight, analysis and recommendations for future campaigns to improve performance and ROI. Driving forward and recommending wider CRM Initiatives, developing relationships with our Regional Heads of Retail to ensure these are successful in driving footfall and sales in store. Keeping abreast of industry developments to ensure a progressive approach to lifecycle automation and direct mail communications. About Beaverbrooks Established in 1919, we have 88 locations across the UK. This includes 63 Beaverbrooks stores & 22 dedicated brand boutiques, including TAG Heuer, OMEGA, Breitling & Tudor. We also have 3 Loupe boutiques, with Rolex showrooms. Were a family business. And you can tell that when you get here. It feels like family. From the very smallest details to the big important things. Our core purpose is to enrich lives. We aim to make a positive difference to the world we live in. This includes our colleagues, customers, suppliers & the wider community. As a company were true to our word. When we say were going to do something, we go all out to do it. And every individual is truly valued. The awards weve been given as an employer speak volumes about what its like to work here, some of which are: UK's 3rd Best Large Company to Work For Best Companies 2023 based on employee feedback (Weve been in the top 10 for the last 5 years) Retail's Best Company to Work For - Best Companies 2023 'Employer of the Year 2024 - The UK Jewellery Awards Amazing benefits for amazing people They say you get out what you put in. And, at Beaverbrooks, our people put in so much. In return, just some of the benefits we offer include: 33 days holidays (inc bank hols, pro rata) BUPA Private healthcare Contributory Pension & Life Assurance Outstanding colleague discounts, which extend to your family & friends Wellbeing scheme Employee & family support & counselling in partnership with the Retail Trust A variety of different schemes to help you support charities close to your heart Office profit share bonus The Ideal Candidate ESSENTIAL SKILLS AND EXPERIENCE Hands on experience in a similar role within a CRM/Marketing department. Experience of successfully planning, deploying and optimising CRM automated campaigns and programmes across email and direct mail. Strong commercial awareness and an analytical mindset ability to interpret and question data and translate into meaningful insight and learnings. Experience managing budgets. Use own initiative and make decisions independently with strong attention to detail. A keen collaborator with excellent communication skills, who can inspire. Adaptable, responsive, and able to work in a fast-paced environment. DESIRABLE SKILLS AND EXPERIENCE Multichannel retail experience Previous experience using ESP Bloomreach system Beaverbrooks - the hallmark of amazing people ADZN1_UKTJ