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Site Name: Durham Blackwell Street, UK - London
Posted Date: Feb 14 2025
Global Marketing Manager
Location: Durham, NC or London, England
We currently have an exciting opportunity to work on a launch brand in a fast-paced, high performing Commercial team on a key asset for GSK. This product has the potential to be a best-in-disease maintenance therapy for patients with refractory chronic cough (RCC). It is a highly selective P2X3 antagonist currently in phase 3 development.
It is estimated that twenty-eight million people suffer from chronic cough, with ten million suffering from RCC for more than a year. Patients with RCC cough 500 times per day on average, leading to isolation, depression, anxiety, urinary incontinence, and rib fractures.
We aim to bring this product to patients with urgency, as ONE global team building ONE global brand.
Reporting to a Senior Global Marketing Director (GMD), this Global Marketing Manager (GMM) will play a critical role developing and executing the Commercial strategy.
Opportunities will exist to partner with global and LOC colleagues and lead co-creation of key activities. This is a highly sought-after development role, offering scope for developing cross-functional leadership and influencing skills, matrix working, strategic thinking and campaign development.
Key responsibilities:
* Develop branded creative campaign and messaging
* Lead Commercial ABPI signatory review process for the product.
* Lead LauRA implementation for Global Marketing
* Partner with Medical, other cross-functional partners, external agencies and MCT markets for co-creation of key launch assets
* Develop and track launch readiness milestones with MCT markets
* Develop an EE engagement program and virtual Commercial advisory boards
* Develop a future focused innovative digital strategy, including artificial intelligence/machine learning
* Utilize internal systems (ie. Launch in a Box) to ensure all Global Commercial materials are readily available for markets to access/localize
* Use insights and data to help build strategy and support business planning
* Drive culture of trust, respect, transparency and accountability
Why you?
The successful candidate will have the following proficiencies, abilities, and interests:
* Recognized as key talent across their organization
* Bachelors Degree Required and MBA Preferred
* 3 plus years of Pharma Marketing experience
* Track record of leading cross-functionally and ability to lead without authority
* Feels comfortable speaking up, sharing perspectives and challenging the status quo when necessary
* Strong learning agility and demonstrated ability to manage complexity
* Demonstrated strategic thinking and analytical skills
* Strong interpersonal, verbal, and written communication skills
* Experience of approval processes and codes of practice for pharmaceutical promotion
* Ability to listen, act on feedback and provide support and challenge
* Strong ability to understand and communicate scientific data
* Ability to translate strategy to tactics
* Thrives working in a fast paced, complex and often ambiguous environment while remaining flexible, proactive, resourceful, and efficient
* 20% travel expected
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, its also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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