Job Description
Senior CRM Executive
Greater Manchester.
Remote (2 days per month in the office)
Up to £35,000
We’re really pleased to be supporting this client on their latest hire, Senior CRM Executive.
This is a really exciting consumer brand, authentically themselves, innovative and creative.
An established brand that has been through incredible growth, doubling in size year on year. Multi-million turnover brand. Private Equity backed which makes this moment for them the best time to join – with so much investment being put into the brand and marketing team.
In this role, you’ll support the performance of the CRM channels: email and SMS whilst supporting new automated customer experience and journeys.
The long term view of this role is to broaden out into a Digital Marketing role (retaining elements of campaign delivery within CRM, but becoming more multi-channel.
Key responsibilities for this role include:
* Deliver the multi-channel CRM strategy designed to grow the customer database, and the value of all new and existing customers.
* Further develop the brands marketing communications calendar, ensuring the workflow is delivered to the required deadlines.
* Writing clear and precise creative briefs as well as supporting in the creation of compelling copy for multi-channel campaigns. Responsible for all sign off.
* Ensure management and prioritisation of workflow across the team to deliver target new business volumes, key marketing projects and wider business projects.
* Monitor results and report on performance and making recommendations to the wider digital and marketing teams. Including senior stakeholder management.
* Understand profitability of all channels and activity delivered by your team. Understand relationship between marketing spend, CPA and income. Make recommendations for improvements in profitability of owned channels.
* Managing a team of CRM Executives on tactical delivery. Reporting into the Head of Marketing. Work closely with external agencies.