Description: The Purpose of the Digital Marketing Consultant is to take ownership of the PPC & SMM solutions delivery department and assist in the creation of the sales pipeline of new business revenue into the company.
About Our Client: The company is a technically-oriented digital agency providing software development, web design, and digital marketing services. They handle a high proportion of work that other more creative agencies cannot fulfill. The company maintains ethical dealings in terms of the types of clients, products, and services it supports.
The company culture is friendly and family-oriented, with exceptionally low staff turnover, and several staff members have worked for the company for over 10 years.
Duties and Responsibilities:
* Formulate the plan and take ownership in delivering the company's PPC & social media solutions services for both customers and the company.
* Become the paid media expert within the business, continuously learning current paid media techniques.
* Deliver PPC & social media solutions to current and future customers.
* Gain expert knowledge to deliver Google Adwords solutions to maximize customer investment.
* Identify and qualify new business opportunities through to customer meeting stage.
* Create and develop a pipeline of new business leads in line with monthly targets.
* Build campaigns including but not limited to email sequences, LinkedIn, Instagram, case studies, and other effective social media marketing techniques.
* Attend regional networking events (typically 2-4 per month) and build a network of useful partners and industry contacts.
* Attend sales and product training, focus on career development, and aim to improve performance.
* Disciplined use of CRM system for communication and customer management.
* Track competitors and handle customer inquiries.
* Compile quotations and tender responses.
* Meet targets and manage KPIs while maintaining a professional work ethic.
* Reinforce, maintain, and develop the company brand.
Essential Experience and Qualifications:
* Good customer service skills and the ability to develop lasting client relationships.
* Experience in working to strict deadlines: on time, to budget, and on quality.
* Higher education and/or commercial experience in Digital Marketing.
* Digital Skills at medium to expert level (1-5 score level):
o General Digital Solutions/Services/Marketing = 3+
o Social Media platforms and tools = 4+
o Google Adwords = 4+
o Web development & SEO = 2+
* Experience in using Microsoft Office and other common software products.
* Self-motivated, goal-oriented, and able to use initiative.
* Organized and proactive with high standards of professional conduct and attention to detail.
* Excellent stakeholder management skills.
Desirable Experience and Qualifications:
* Direct experience in social media and digital media solutions.
* A proven track record in revenue generation.
* Experience with PPC solutions and solving customer lead generation needs.
* Experience in a sales role compiling quotations and liaising with new customers.
Location: Chorley
Benefits:
* Salary: £25-32k + Commission
* Job Types: Full-time or part-time, Permanent
* Additional pay: Profit Bonus scheme
* Company pension
* Free and secure on-site parking
* Long term prospects for hybrid working
Schedule: Monday to Friday, 9am - 5pm (flexible working hours possible subject to pro-rata pay)
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