Company Name: Showerings Cider
Job Title: Business Development Executive
Location: London, UK (remote & field based)
Reports to: Brand Manager
Employment Type: Permanent, Full-time
Salary: £28,000 – 33,000 + benefits and annual bonus (paid quarterly)
AJ Connect is delighted to once again be partnering exclusively with Showerings Cider, an ambitious and fast-growing fine cider brand, as they look to appoint a Business Development Executive to help grow their premium draught cider, Showerings Draught, across the London On-Trade market.
Known for their high-quality, artisanal approach, Showerings Cider offers a distinctive alternative to the mainstream, made from carefully selected apples and steeped in heritage.
The brand sits proudly within the Brothers Drinks Co. portfolio, which also includes iconic names like Babycham.
This is a fantastic opportunity to join a passionate, growing team at the forefront of the UK’s premium cider movement.
Job Overview
As the Business Development Executive, you’ll be responsible for increasing distribution and visibility of Showerings Draught across pubs, bars, and hospitality venues in London. You’ll be building strong relationships with key decision-makers and representing a brand that truly stands apart in a competitive market.
The ideal candidate will be a confident communicator with solid sales experience in the drinks or hospitality sector, who thrives in a field-based role and is genuinely passionate about great cider.
Key Responsibilities:
Sales & Relationship Development:
Build and maintain strong relationships with pub owners, bar managers, and buyers.
Regularly visit venues and identify opportunities to increase distribution.
Prospect and onboard new accounts across the London On-Trade market.
Product & Brand Promotion:
Educate trade partners on the benefits and story behind Showerings Draught.
Organise and lead tastings, events, and promotional activities to build awareness.
Market Insight & Reporting:
Monitor market trends, customer feedback, and competitor activity.
Provide regular updates and insights to the Brand Manager and wider team.
Customer Support:
Act as the main point of contact for your customer base.
Ensure high levels of service and support, from first pour to repeat orders.
Candidate Requirements:
Proven experience in sales within the drinks, FMCG, or hospitality industries.
Knowledge of the London On-Trade scene and existing relationships (ideal).
Passion for premium drinks and an appreciation for artisan products.
Excellent communication, negotiation, and interpersonal skills.
Self-motivated, proactive, and confident managing your own patch.
What’s On Offer
£28,000 – £33,000 base salary
Annual bonus (paid quarterly)
Travel allowance
Growth opportunities within a supportive, ambitious team
The chance to work with a high-quality, values-driven brand.
How to Apply
If this fantastic opportunity aligns with your skills and aspirations, please reach out to the AJ Connect team. We’d love to discuss how this role could be the perfect next step for your career