Senior Product Manager-CRM & Digital Marketing (Mat Leave Contract)
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Description & Requirements
Who We Are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future.
About This Team
The Digital Product Management team is a key part of the overall Global Digital, OMNI & Guest Support Team. This team will work to create a uniquely lululemon, truly differentiated and elevated online guest experience for EMEA CRM and Digital Marketing, working closely with partners in Technology, Legal, Security, Third Party Vendors, and Business Operations.
A Day in the Life: What You’ll Do
1. Responsible for understanding and being the regional subject matter expert on how your specific products align with the overall business/company strategy, what guest/business problems need to be solved, and what inputs are required.
2. Responsible for creating and owning the product vision, strategy, and roadmap for new features for one or more mid-scale and mid-complexity products.
3. Responsible for building, in partnership with the business and central product teams, the product plans for each quarter based on the roadmap, business priorities, business impact, technical/business readiness, and other considerations.
4. Own the discovery of key regional initiatives to support the ever-evolving strategic roadmap for your products. Document high-level requirements, acceptance criteria, and KPIs that push the product strategy forward and achieve key objectives.
5. Attend Sprint planning and refinement meetings to ensure requirements have been captured correctly and provide any updates to requirements.
6. Make data-informed decisions based on a sound understanding of organizational priorities, customer feedback, analytics, benchmarks, industry reporting, and emerging trends.
7. Measure and report out on all strategic features and enhancements to the central product team using agreed-upon measurement guidelines.
8. Collaborate with developers and business analysts to iterate solutions to find the perfect balance of customer & business value and level of effort.
9. Facilitate regional UAT.
10. Ensure a continuous cycle of feedback from stakeholders and guests is integrated into the product planning and development process through backlog grooming, refinement, and prioritization activities.
11. Responsible for creating Jira tickets for ad-hoc business requests and bugs, ensuring the correct requirements and details have been well documented.
12. Collaborate with business stakeholders and product managers to understand requirements and account for them in solution design and prioritization each sprint.
13. Work in partnership with the central product teams to enable and communicate the roll-out of released capabilities and features to the regional business teams.
14. Identify and lead change management activities to support rollout to impacted stakeholders.
15. Own status communication of all regional initiatives within your products that directly impact the business through continuous updates via the different channels available.
16. Ownership over the vendor onboarding process for third-party vendors that our business stakeholders need to onboard for business-critical purposes.
Qualifications
1. 5+ years of digital product management experience with an emphasis on delivering guest-facing applications or customer service applications. Up to 3 years of relevant experience will be considered in lieu of product management experience.
2. Minimum BA/BS degree from a four-year accredited university (advanced degree preferred).
3. Experience with digital technologies, customer data platforms, customer relationship management platforms, website analytics, and pixel implementation.
4. Preference for candidates who have experience working on products with end users outside in EMEA, on an Agile Scrum team, and familiarity with Salesforce Marketing Cloud, Acquia, Adobe, GA4.
5. Strong core consulting skills (demonstrated track record of quality delivery, interpersonal and cross-functional relationship skills).
6. Exceptional written and verbal communication skills.
7. Demonstrated experience in developing and delivering executive-level presentations.
8. Ability to drive results independently, but thrives in collaborative environments.
9. Has a deep desire to learn and improve by seeking, accepting, and acting on productive feedback.
10. Desire and ability to learn quickly and work in an agile environment.
11. Demonstrated leadership; mentorship, visionary, clarity of purpose, motivated, relentless execution.
12. Experience leading product teams with a diverse range of skill sets, locations, and direct and indirect reporting relationships.
Must Haves
1. Acknowledge the presence of choice in every moment and take personal responsibility for your life.
2. Possess an entrepreneurial spirit and continuously innovate to achieve great results.
3. Communicate with honesty and kindness and create the space for others to do the same.
4. Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
5. Foster connection by putting people first and building trusting relationships.
6. Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at. In your email, please include the position title, the location of the position, and the nature of your request.
#J-18808-Ljbffr