Job summary An exciting opportunity has opened in our communications team for a Senior Marketing Officer. This new role will be responsible for coordinating and implementing marketing campaigns for Newcastle Hospitals Charity to support a wide range of programmes and services. We're looking for a proactive creative individual who can manage multiple projects and work to tight deadlines, making sure that campaigns are delivered on time and on brand. The post holder will develop a marketing plan aligned to the Charity's strategic objectives and support the communications manager to implement the Charity's marketing and communications strategy. This role requires an enthusiastic candidate with excellent communications skills and senior level experience of developing and delivering marketing plans. You will support the promotion of a communications culture throughout the organisation and assist in promoting the reputation of the Chairty, increasing visibility internally as well as externally. As a key member of the Newcastle Hospitals Charity team, this role will play a pivotal role in supporting the Charity to deliver its five-year strategy to make a real difference to patients, staff and the wider communities across Newcastle Hospitals. Interview Date Tuesday 25 February 2025 37 Hours 30 Minutes/Week You will be redirected to Trac to apply for the vacancy. Please expand the job details section and read all of the information before applying for the vacancy. NO AGENCIES PLEASE Main duties of the job Co-ordinate key marketing campaigns for Newcastle Hospitals Charity, building relationships with internal and external delivery partners. Produce a marketing plan aligned to the Charity's strategic objectives. Assist in promoting the reputation of the Charity and increasing visibility both externally and within Newcastle Hospitals. Support the promotion of a communications culture throughout the organisation including providing advice, support and guidance on the appropriate presentation of communication for all levels of the organisation. Ensure the development and delivery of a range of communication and initiatives to enable the Charity to achieve its strategic aims. Support in the development and management of the Charity's website, intranet and social media sites as key communication and marketing tools, ensuring they are regularly updated. About us Our staff oversee around 6,500 patient contacts every day, delivering high standards of healthcare from the following sites: o Freeman Hospital o Royal Victoria Infirmary (RVI) o Health Innovation Neighbourhood (on the former Newcastle General Hospital and Centre for Ageing and Vitality site) o Newcastle Dental Hospital o Newcastle Fertility Centre o Northern Centre for Cancer Care, North Cumbria o Northern Genetics Service o Cramlington Manor Walks These include a range of flagship services which deliver cutting-edge care (supported by state-of-the-art diagnostic services in both radiology and pathology) and are a catalyst for innovation to support pioneering clinical practice in the NHS. We also have offices at Regent Point in Gosforth and community sites. Please see attached information on what Staff Benefits we have to offer at our Trust under 'Documents to download' or 'Supporting documents'. For further information on The Newcastle upon Tyne Hospitals NHS Foundation Trust please visit: Careers | Newcastle Hospitals | NHS | Newcastle Hospitals and Newcastle Hospitals NHS Foundation Trust Date posted 14 January 2025 Pay scheme Agenda for change Band Band 6 Salary £37,338 to £44,962 a year per annum Contract Permanent Working pattern Full-time Reference number 317-2024-47-003 Job locations The Fleming 317 The Fleming NE2 3AE Job description Job responsibilities Co-ordinate marketing campaigns for Charity, building relationships with internal and external delivery partners to ensure campaigns and tactics are delivered on brand, on brief and on time, and that they clearly demonstrate return on investment Assisting in promoting the reputation of the Charity and increasing visibility internally as well as externally Contributing to, and assisting with, the delivery of a marketing strategies and associated communication and engagement initiatives to enable the Charity to deliver on its strategic objectives. This will include leading aspects of the marketing strategy as appropriate Developing and implementing tactical campaign plans to support a complex array of programmes and services, working closely with key internal audiences as well as external partners Working as part of a small communication / marketing team to provide a high quality, professional and proactive service to the Charity that implements best practice and seeks innovative ways to support the Charity in achieving its objectives Supporting events management e.g. donor stewardship and cultivation events Work as part of the Trusts communication team to identify and maximise opportunities to support fundraising opportunities for the charity, and also further raise the profile of the charity Deputising for the Communication Manager, as necessary, in providing communications, marketing and media handling advice to managers, staff and committees Working closely with the Sir Bobby Robson Foundation Committee and clinical staff to lead, develop and co-ordinate a marketing campaign for a new capital programme of work Ensuring the Charity identity guidelines, industry standards / guidelines are adhered to As a flexible working friendly organisation, we want to be sure that you can work in a way that is best for us and for our patients, and for you. Speak to us about how we might be able to accommodate a flexible working arrangement. If it works for the service, we will do our best to make it work for you. Job description Job responsibilities Co-ordinate marketing campaigns for Charity, building relationships with internal and external delivery partners to ensure campaigns and tactics are delivered on brand, on brief and on time, and that they clearly demonstrate return on investment Assisting in promoting the reputation of the Charity and increasing visibility internally as well as externally Contributing to, and assisting with, the delivery of a marketing strategies and associated communication and engagement initiatives to enable the Charity to deliver on its strategic objectives. This will include leading aspects of the marketing strategy as appropriate Developing and implementing tactical campaign plans to support a complex array of programmes and services, working closely with key internal audiences as well as external partners Working as part of a small communication / marketing team to provide a high quality, professional and proactive service to the Charity that implements best practice and seeks innovative ways to support the Charity in achieving its objectives Supporting events management e.g. donor stewardship and cultivation events Work as part of the Trusts communication team to identify and maximise opportunities to support fundraising opportunities for the charity, and also further raise the profile of the charity Deputising for the Communication Manager, as necessary, in providing communications, marketing and media handling advice to managers, staff and committees Working closely with the Sir Bobby Robson Foundation Committee and clinical staff to lead, develop and co-ordinate a marketing campaign for a new capital programme of work Ensuring the Charity identity guidelines, industry standards / guidelines are adhered to As a flexible working friendly organisation, we want to be sure that you can work in a way that is best for us and for our patients, and for you. Speak to us about how we might be able to accommodate a flexible working arrangement. If it works for the service, we will do our best to make it work for you. Person Specification Qualifications & Education Essential Degree level education and/or equivalent level of qualification or experience in a similar role (e.g. Marketing/ Media / Journalism / Web publishing) Knowledge & Experience Essential Relevant experience in communications and/or marketing to post graduate level or demonstrable experience. This must include social / web-based media Senior level experience of developing, managing and delivering annual marketing plans (direct and digital) to increase awareness Demonstrable experience in a large, complex organisation Good working knowledge of relevant legislation, guidelines and regulation Experience of inter-agency working involving multiple and diverse partners Desirable Good understanding of the NHS environment Experience of working at a similar level in the NHS or other healthcare environment Experience of developing, delivering and managing marketing campaigns for a charity Web publishing and content management Have a good understanding of current and emerging technologies that support delivery and management of key communications, this includes social media Skills & Abilities Essential Excellent communication skills - written and verbal Good interpersonal and negotiation skills Ability to communicate complex information to a range of audiences at all levels within the organisation and externally, including the ability to write website copy, newsletters and a variety of publicity materials for internal and external audience groups Ability to manage marketing campaign budgets Ability to work under pressure, managing multiple projects to tight deadlines Ability to work autonomously with creativity, drive and flexibility Excellent IT literacy including Microsoft Office Suite (Word, Excel, PowerPoint, Project, Visio) and other relevant IT systems Person Specification Qualifications & Education Essential Degree level education and/or equivalent level of qualification or experience in a similar role (e.g. Marketing/ Media / Journalism / Web publishing) Knowledge & Experience Essential Relevant experience in communications and/or marketing to post graduate level or demonstrable experience. This must include social / web-based media Senior level experience of developing, managing and delivering annual marketing plans (direct and digital) to increase awareness Demonstrable experience in a large, complex organisation Good working knowledge of relevant legislation, guidelines and regulation Experience of inter-agency working involving multiple and diverse partners Desirable Good understanding of the NHS environment Experience of working at a similar level in the NHS or other healthcare environment Experience of developing, delivering and managing marketing campaigns for a charity Web publishing and content management Have a good understanding of current and emerging technologies that support delivery and management of key communications, this includes social media Skills & Abilities Essential Excellent communication skills - written and verbal Good interpersonal and negotiation skills Ability to communicate complex information to a range of audiences at all levels within the organisation and externally, including the ability to write website copy, newsletters and a variety of publicity materials for internal and external audience groups Ability to manage marketing campaign budgets Ability to work under pressure, managing multiple projects to tight deadlines Ability to work autonomously with creativity, drive and flexibility Excellent IT literacy including Microsoft Office Suite (Word, Excel, PowerPoint, Project, Visio) and other relevant IT systems Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions. Certificate of Sponsorship Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab). From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab). Additional information Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions. Certificate of Sponsorship Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab). From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab). Employer details Employer name The Newcastle upon Tyne Hospitals NHS Foundation Trust Address The Fleming 317 The Fleming NE2 3AE Employer's website https://careers.nuth.nhs.uk/why-us (Opens in a new tab)