Channel Marketing Manager
The Channel Marketing Manager is responsible for the strategic development and execution of marketing plans for resellers, guided by Channel Sales profiling. This role demands a thorough understanding of the ESET ecosystem to effectively create activation roadmaps and provide robust business support to partners.
Key Responsibilities:
* Develop and execute quarterly or annual marketing plans with channel partners, manage budgets, expenses, and revenue forecasts in close collaboration with the channel sales team.
* Align channel marketing communication strategies with ESET’s brand strategies.
* Conduct regular reviews of channel partners’ performance through Quarterly Business Reviews.
* Support new product launches in the channel by providing collateral, communication strategies, training tools, and related activities.
* Cooperate closely with Channel Marketing Execution in HQ to identify or adopt best practices for achieving Company business goals.
* Monitor and support channel partner activities, campaigns, websites, or stores, and perform analyses to drive improvements.
* Maintain and develop the partner portal.
* Manage Market Development Funds (MDF) and marketing budget expenditures.
* Collaborate closely with ESET’s end-user demand generation teams to ensure balanced marketing efforts and resource leverage.
* Coordinate with ESET’s event manager and Channel Sales Manager on the organization and evaluation of channel events.
* Contribute to the creation of various content for channel partners, including onboarding materials, educational webinars, and strategic and product-oriented content.
* Develop and deliver regional content to support lead generation and establish thought leadership.
* Work with the other teams to build, launch, analyze, and optimize email marketing, web, social, and paid media campaigns for channel partners.
* Analyze and report on campaign progress against goals and ROI.
* Represent the company by providing offering presentations, trade shows, research, and competitive monitoring.
* Collaborate closely with the Marketing to ensure alignment of all ongoing priorities with the overall marketing strategy and objectives.
* Regularly update the promotional calendar.
* Monitor, analyze, and report on competitive activities within the channel, including pricing, promotions, new products, and programs.
* Produce marketing materials, merchandise, or Point of Sale (POS) items for channel partners.
* Manage third-party vendors and agencies, and establish processes that support the successful execution of channel marketing programs and campaigns.
* Input and track leads within ESET’s CRM, measure the ROI/effectiveness of all channel and end-user campaigns.
* Carry out other work according to the instructions of a managing employee in accordance with the activity of the department and the company.
Qualifications:
* Excellent oral and written communication skills
* Attention to detail
* MS Office: advanced
* Proven ability to define VAR channel strategy, and lead implementation of tactics
* Able to effectively prioritize and manage multiple tasks and deadlines
* Well-developed interpersonal and organizational skills
* Master’s degree in Marketing
* Security technology experience is a plus
* 5 years in a marketing role with a minimum of 2 or more years in a pure channel marketing position
Job Requisition: JR-05032 Channel Marketing Manager (Open)
Primary Location: Bournemouth
Time Type: Full time
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