UK & EMEA Retail Manager
Permanent - Full Time
London, GB, W12 7FA
Job Closing Date: 04/02/2025
THE ROLE
BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.
From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.
ABOUT DIVISON
Brands & Licensing is responsible for developing and deepening fan engagement to commercialize our IP content. This includes exploring digital growth opportunities for the business, looking at innovative licensing models and driving value from BBC Studios' world-famous brands.
THE ROLE
Step into a pivotal role at BBC Studios where your expertise will shape the retail success of iconic brands like Bluey, Doctor Who, and BBC Earth. Drive innovative marketing strategies across diverse UK and European retail channels, ensuring our brands captivate and resonate with audiences everywhere.
Principal Accountabilities:
* Communicate, educate and motivate retail buyers, management and marketing teams on BBC Studios’ brands, content, marketing initiatives and licensing partners.
* Craft compelling, creative and customised brand material for UK + EMEA retail presentations.
* Curate suite of campaign assets for evergreen, emerging and strategic marketing moments for Bluey, Doctor Who, BBC Earth and new brands.
* Create summary decks on brand campaign performance to help identify key learnings across UK and EMEA retailers.
* Execute retail marketing activations including in-store events/promotions, online campaigns, and bespoke opportunities that will drive excitement, social engagement, traffic and sales.
* Collaborate with internal team, licensing partners and agencies to develop meaningful retail events that achieve positive ROI.
* Analyse and evaluate retail and consumer trends to identify opportunities for brand/retail placement and marketing initiatives.
Scope and Impact:
* Contribute to, build upon, and help facilitate marketing ideas that differentiate BBC Studios’ content from the competition.
* Coordinate efforts with internal teams – Brand, Marketing, Sales, Creative, PR, Finance and Legal to maximize efficiency and success.
Relationships
* Ability to cultivate, nurture and foster relationships is essential in this role.
* Seeking a dynamic individual who can effectively engage with internal teams, licensees, retail buyers, and external agencies.
WHAT DOES IT TAKE?
Key Criteria
* Strong experience in licensing or entertainment, with a preference for backgrounds in sales, marketing, or retail development.
* Degree in marketing, business or applicable preferred.
* Ability to lead and prioritize overlapping projects with tight deadlines.
* Experience developing multi-platform marketing initiatives and campaigns.
* Proficient in crafting compelling storytelling for our brands.
* Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint).
* Superior writing & proofing skills, with an eye for design.
* Excellent verbal and written communication skills.
* Strong organizational skills and attention to detail.
* Enthusiastic about pop culture with a keen interest in content, trends, and audiences.
* Familiar with the SVOD/AVOD industry.
* Well-versed in UK and European retail markets.
* Proactive and collaborative team member.
* Open to travel as required.
LIFE AT BBC STUDIOS
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us.
The BBC is committed to building a culturally diverse workforce that represents the audiences we serve and encourages applications from candidates from any background.
PACKAGE DESCRIPTION
Job Reference: 21037
Band: D
Salary: £55,000 - £60,000 + London Weighting (£5,319) depending on relevant skills, knowledge and experience.
Bonus: 15%
Location: Office Base is London: This is a hybrid role.
WHAT WILL YOU GAIN BY WORKING AT BBC STUDIOS?
* We offer a competitive salary package.
* Flexible 35-hour working week for work-life balance.
* Parental leave for new parents, regardless of gender, of up to a year with 18 weeks fully paid.
* 26 days holiday with the option to buy an extra 5 days.
* A defined pension scheme and discounted dental, health care, gym and much more.
* Excellent career progression opportunities.
NEXT STEPS
We appreciate your interest in this position. Due to the high volume of interest, we may need to close the application period earlier than anticipated.
DISCLAIMER
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance.
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