You will be responsible for:
Designing, delivering and continuously evaluating a digital communications plan, aligned to the wider communications strategy, that supports business priorities and delivers measurable outcomes.
Using expert knowledge and experience to lead the approach to digital communications, advising on the most effective formats and channels to achieve business and policy objectives.
Gathering insight on the priority audiences through social listening and using this to give evidence based advice to inform communications plans.
Commissioning or creating a wide range of engaging content that supports the communications strategy and meets accessibility requirements.
Advising colleagues at all levels on effective digital content creation, including editing drafted content such as blog posts and enewsletter entries, and/or discussing the aims and objectives of content to advise on the most effective format and style.
Leading the production of social media guidelines for the organisation including on managing reputational risks.
You will:
Have expert knowledge of a range of digital communications channels, you'll have experience in creating digital content for social media or web and demonstrate skills such as design, photography, video, analytics or publishing - or you might specialise in one or more. You'll also have a practical understanding of emerging digital services, tools and trends, including techniques for optimising digital content. This gives you the expertise to use audience insight and advise on the right digital channels and formats to achieve desired outcomes.
Cope comfortably in a fast-paced environment and thrive on driving creative and innovative content solutions. You should have demonstrable experience of leading the delivery and measurement of digital communications activity such as social media, blogs and web publications.
Have excellent written and oral communication skills with the ability to manage stakeholders at all levels, motivating teams and colleagues to contribute to effective content creation.