We are collaborating with a leading diabetes diagnostic company who is looking to expand within the UK. They are an innovating company looking to bring 3 new products to the market.
We are searching for a Marketing Director who has experience operating with BGM and/or CGM devices. With experience operating with KOL's within the Endocrinology space.
As the UK Marketing Director, you will be responsible for developing and executing a comprehensive marketing strategy to strengthen our brand presence, engage key stakeholders, and maximize market penetration for our existing and new products. Reporting to the UK General Manager, you will play a pivotal role in shaping the commercial success of our diabetes portfolio, leading a high-performing marketing team, and working cross-functionally with sales, medical, and regulatory teams.
Key Responsibilities:
* Marketing Strategy Development: Create and implement a robust marketing strategy aligned with business objectives to enhance brand positioning and market share.
* New Product Launches: Lead the go-to-market strategy for three new diabetes products, ensuring successful market entry, adoption, and growth.
* Market & Competitive Analysis: Conduct in-depth research to identify trends, customer needs, and competitor strategies, translating insights into actionable plans.
* Stakeholder Engagement: Collaborate with internal teams, healthcare professionals, patient advocacy groups, and key opinion leaders to drive brand awareness and credibility.
* Campaign Management: Develop and oversee omnichannel marketing campaigns, including digital, print, and event-based strategies to engage target audiences effectively.
* Team Leadership & Development: Manage and mentor a team of marketing professionals, fostering a culture of innovation, accountability, and continuous improvement.
* Budget & Performance Management: Oversee marketing budgets, ensure cost-effective execution of campaigns, and measure performance through KPIs and ROI analysis.
* Regulatory & Compliance Adherence: Work closely with medical and regulatory teams to ensure all marketing activities align with UK healthcare regulations and industry standards.
This is an exciting opportunity to be a part of an expanding company that is launching innovative diabetes products that make a real difference to patients lives. This position will offer a competitive salary, bonus structure and a comprehensive benefits package.
If you are a strategic and results-driven marketing leader passionate about making an impact in diabetes care, we would love to hear from you. Apply now to be part of our journey in transforming diabetes management in the UK.