To support the Head of Marketing and Demand Generation Manager in executing integrated marketing campaigns with high quality content and manage several key marketing channels, most notably physical and digital events and social media ensuring the delivery of key targets.Key Responsibilities of a Marketing Communications Specialist• Work alongside the Demand Generation Manager to plan and document the annual event calendar, comprising webinars, trade shows, exhibitions, conferences, customer user groups, and other innovative online formats, to meet the strategic needs of the business and in accordance with the annual budget.• Work closely and collaboratively with all members of the Marketing team to ensure pre and post-event marketing activity and event logistics are executed to fulfil event KPIs• Develop a content marketing strategy to support the breadth of markets operated in and their associated marketing objectives• Produce original written and visual content to support integrated marketing campaigns, in conjunction with the Demand Generation Manager and supported by the Digital Marketing Assistant, to ensure successful demand generation activity. Typical formats will include case studies, blog posts, email marketing campaigns, marketing and sales collateral, social media content, infographics, promotional items, and more• Develop and execute social media campaigns across platforms, to increase followers, engagement and support demand generation activity.Key ...